Director Jess Coulter, BBDO NY Carve Out Pumpkin Niche For Dunkin’


Robert Goldrich
Tuesday, Aug. 27, 2019


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With interest in pumpkin-flavored products on the rise, Dunkin’ is taking its libations to the next level with its new Cinnamon Sugar Pumpkin Signature latte, topped with caramel drizzly, cinnamon sugar and whipped cream.

To promote the new latte, BBDO NY has created a campaign which includes this TV and social spot, “Carver,” directed by Jess Coulter of production house O Positive. Coulter earned inclusion earlier this year into SHOOT's New Directors Showcase.

The commercial showcases how Dunkin’ employees are creative in more ways than one, in this case taking pumpkin carving to a new artful level for one latte drinking customer in particular--not so much for another. 


Client Dunkin’ Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Doug Fallon, Steven Fogel, executive creative directors; Talon Gustafson, Brian Pinkley, associate creative directors; David Rolfe, director of integrated production; Dan Blaney, VP, group head executive producer; Katie Greene, producer. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production/producer. Editorial Mackenzie Cutler Ryan Steele, editor; Gina Pagano, exec producer; Devon Flint, assistant editor. Graphics & Animation Squad 47 Steve Greenstein, director. Tabletop Production Giralt Studios Steve Giralt, director; Halie Graham, producer

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