Wednesday, July 17, 2019
You are here:

Director Jim Jenkins, McCann NY Team On "Monumental" Monday For MGM National Harbor Casino

By

Robert Goldrich
Monday, Apr. 16, 2018

3361 views

Log in or register now!

McCann NY created this campaign designed to drive weekday business to MGM National Harbor, the casino and resort in Washington DC. While Friday night is regarded as a great night to enjoy a casino, what about the other weekdays?

To consider those possibilities on Monday through Thursday, McCann teamed with director Jim Jenkins of O Positive to personify each of those days in different spots, including this one in which a guy who’s Monday bemoans all the fun folks are having on his night at MGM National Harbor. The campaign asserts that "Every Day is Monumental" at MGM National Harbor.

Credits

Client MGM National Harbor Agency McCann NY Tom Murphy, Sean Bryan, co-chief creative officers; Chris Mitton, executive creative director; Nir Refuah, executive technology creative director; EJ Lee, Joey Monteverde, Carlos Wigle, Scott Cooney, creative directors; Joe Konietzko, executive strategy director; Dan Wilkos, strategy director; Karishma Shah, social strategist; Nathy Aviram, chief production officer; Chance Bassett, sr. producer; Dagmar Wong, sr. integrated producer; Katie Boyko, producer. Production O Positive Jim Jenkins, director; Marc Grill, Ralph Laucella, exec producers; Darren Lew, DP. Editorial Crew Cuts Jake Jacobsen, editor; Nancy Shames, exec producer; Diana Seldin, producer. Color Nice Shoes Chris Ryan, colorist. Audio Post Sonic Union Paul Weiss, mixer

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75974/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75974/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75974/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75974/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jul. 17, 2019

Baseball’s All-Star game is fading as a midsummer television attraction,...

Tuesday, Jul. 16, 2019

Erin Westerman has been promoted to president of production at Lionsgate’s...

Tuesday, Jul. 16, 2019

No one expected their culture would ever become mainstream when a few...

Tuesday, Jul. 16, 2019

Some Emmy Award nominations seemed like a lock: "Game of Thrones" was...

Tuesday, Jul. 16, 2019

Apple topped this year’s field of primetime commercial Emmy nominees,...

Tuesday, Jul. 16, 2019

HBO's "Game of Thrones" slashed its way to a record-setting 32 Emmy...

Recent SPW Releases

Tuesday, Jul. 16, 2019

In a new broadcast TV spot for Red Robin Gourmet Burgers and the Colorado...

Tuesday, Jul. 16, 2019

Television Academy Chairman and CEO Frank Scherma hosted the announcement...

Monday, Jul. 15, 2019

Staying true to its name, The Music Playground is literally building a “...

Thursday, Jul. 11, 2019

The Hollywood Professional Association (HPA) Awards Committee have...

Thursday, Jul. 11, 2019

eTribez, the company behind the world’s most successful Cloud-based...

MySHOOT Profiles


Director, Editor
Ben Hoffman, Director
Director
Cinematographer, Director
Cinematographer, Director

Director

MySHOOT Company Profiles

Top