Director Joshua Kissi, Google Celebrate "Business As Usual" For Black-Owned Ventures

This short film commissioned by Google, Business as Usual, celebrates the artistry and community-based spirit of Black-owned businesses in the U.S. . 

The two minute film is written and directed by division7’s Joshua Kissi, a Ghanian-American director and photographer. Told through graphic black-and-white visuals lensed by DP Ben Goodman, Business as Usual follows the protagonist through his morning ritual--splashing water on his face, making breakfast, reading the newspaper--before he emerges from his house, skateboard in hand. His destination: Neighbors Skate Shop. Located in Leimert Park, the heart and soul of African-American art and music in L.A., the skate shop is helping to keep this vibrant and historic cultural center alive. 

Kissi said, “This film is about creating your own sense of movement, taking ownership of what you can influence, and being the author of your own story. A sense of peace and happiness when things seem to be burning around you. And the fact that we have to continuously choose ourselves.” 

Tyler Horton of Uppercut, who edited Business as Usual, added, “Using quick textural elements blended with high speed shots, mixed with aggressive sound design and black and white really lets the story of the journey shine and embraces the concept of movement throughout the film.”