Director Justin Polk, R/GA Show That "Love Lives On" In Ad Council’s Maddy Park PSA

By

Robert Goldrich
Thursday, Jun. 30, 2022

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As hate, harassment and violence toward Asian Americans has drastically increased since the beginning of the pandemic, Maddy Park took action to support her community. In this video--part of the Ad Council’s “Love Lives On” campaign, a continuation of the Love Has No Labels initiative--Park reveals how she made one simple and intentional choice to act with love, crowdfunding from people of all races and ethnicities to create Cafe Maddy Cab and fund cab rides to get AAPI LGTQ+ people, women and elderly home safe

Justin Polk directed via Invisible Collective for creative agency R/GA.

Credits

Client Ad Council/Love Has No Labels campaign Agency R/GA Tiffany Rolfe, global chief creative officer; Shannon Washington, Erin Lynch,  SVPs, executive creative directors; Fernando Hernandez, executive creative director; JJ Lim, creative director; Pawel Rokicki, design director; Rowan Mansfield, Corey Thorn, Julian Soto, Artiana Wynder, associate creative directors; Vitor Lessa, art director; Anslem Samuel Roque, editorial research & interviewer; Chris Detoy, executive director, content production; Erica Jensen, director, content studio; Lauren Powzyk, sr. content producer; Yassmina Fandi, sr. content producer, art; Jeff Skutnik, executive production director; Pete Jones, executive producer; Vitor Rossellini, sr. producer; Christian Kugel, SVP, global head of insights; Lucien Etori, VP, executive strategy director; Brandon Heard, sr. strategist; Aaron Francois, sr. connections strategist; Jess Vande Werken, creative director, experience design; Aaron Kelly, associate creative director, experience; David Holm, associate engineering director. Production Invisible Collective  Justin Polk, director; Tracie Norfleet, exec producer; Adam Leeman, line producer; Eric Tran, DP; Michael Rubman, 1st AD; Congyu E, production supervisor; Brittany Thomas, stylist; Evan Millard, sound. Editorial Cabin Edit Talia Pasqua, editor; Rachel Hamburger, assistant editor; Maggie Meade, managing director; Andrea Cantor, post producer; Adam Becht, exec producer. VFX/Finishing Shape + Light Cara Lehr, exec producer; Austin Lewis, lead Flame artist; Pat Hunsberger, Aaron Neitz, Flame artists; Joe Abou Sakher, VFX producer; Rob Trent, creative director. ColorBlacksmith Mikey Pehanich, colorist; Sam Howells, color assistant; Ashley Goodwin, color producer; Charlotte Arnold, exec producer. Music Barking Owl Kelly Bayett, creative director; Ashley Benton, exec producer; Lily McCann, assistant producer; Jacob Plasse, composer. Sound Design/Audio Post One Thousand Birds Hayley Livingston, Myra Al-Rahim, sound design/mix; Jackiel Zhou, additional sound design; Alex Berner-Coe, producer; Maya Kotomori, asociate producer. Licensing & Art Partners Jelani Rice, Ron Kurokawa, Nijalon Du’Boi, Getty Images, XYZ Graphics

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