Director Kathryn Bigelow, BBDO Show 5G's Future Impact On Distracted Driving For AT&T


Robert Goldrich
Friday, Apr. 12, 2019


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Directed by Academy Award winner (The Hurt Locker) Kathryn Bigelow via production house Smuggler, this futuristic AT&T spot from BBDO NY tells the story of a family out for a Sunday drive—distraction free in their fully autonomous car made possible by 5G technology. The ad helps people imagine how a technology like 5G will transform driving altogether while taking distracted driving off the table. Still, the message resonates that until then, don’t drive distracted, the ongoing mantra of AT&T’s “It Can Wait” campaign, now in its 10th year out of BBDO.

Two-time Oscar nominated editor (The Big Short, Vice) Hank Corwin of Lost Planet cut this piece, titled “It Can Wait/5G Until Then.” Commercial is debuting during the The Masters golf tournament on CBS.


Client AT&T Agency BBDO David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, group executive creative director; Daniela Vojta, Susan Young, executive creative directors; Robert Wakeland, Stephen Winston, creative directors; David Rolfe, director of integrated production; Julie Collins, group executive producer; Adam Perloff, executive producer; Crystal Rix, chief strategy officer; Thomas Han, head of integrated strategy; Ben Bass, strategy director. Production Smuggler Kathryn Bigelow, director; Patrick Milling Smith, Brian Carmody, co-founders; Allison Kunzman, exec producer; Donald Taylor, line producer; Joost Van Gelder, DP. Editorial Lost Planet Hank Corwin, editor; Kenji Yamauchi, assistant editor; Krystn Wagenberg, exec producer; Casey Cayko, producer. Finishing/VFX The Mill NY Angus Kneale, chief creative officer; Gavin Wellsman, creative director; Fergus McCall, colorist; Eliana Carranza-Pitcher, Heath Raymond, executive VFX producers; Nirad “Bugs” Russell, sr. producer; Christina Chung, coordinator; Siro Valente, 2D lead; Agit Menon, 3D lead. Sound Design Brian Emrich Audio Post Wave Studios, NY Chris Afzal, engineer/mixer/additional sound design.

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