Director Kathryn Bigelow Puts "Hollywood In Your Pocket" For Apple iPhone 13


Robert Goldrich
Wednesday, Sep. 15, 2021


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Oscar-winning filmmaker Kathryn Bigelow (The Hurt Locker) directed this short, Hollywood In Your Pocket, promoting Apple’s iPhone 13 Pro, which sports the biggest camera upgrade in iPhone history.

The iPhone 13 Pro features an all new Cinematic mode that lets you shift focus from the foreground to the background, has a 3x optical zoom, advanced low-light performance, macro video, advanced stabilization, and it shoots in ProRes. It’s Hollywood in your pocket. 

Hollywood In Your Pocket, from TBWA\Media Arts Lab, premiered on Tuesday (9/14) at Apple’’s product launch event.


Client Apple Agency Media Arts Lab  Production SMUGGLER Kathryn Bigelow, director; Greig Fraser, DP. Editorial Exile 

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