Director Kim Gehrig, W+K London Cook Up Hope For Lurpak


Robert Goldrich
Wednesday, Mar. 11, 2020


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Danish butter brand Lurpak® is launching a sumptuously shot brand campaign to encourage people across the globe to take up their spatulas and cook good food from scratch.

The campaign from Wieden+Kennedy London reminds us that every moment in the kitchen is an opportunity to make a difference, and a cook’s impact on the world can be greater than we think. Indeed “Where There Are Cooks, There Is Hope.”

Centerpiece of this campaign is this playful 60 second TV commercial, directed by Kim Gehrig of production house Somesuch.

Featuring a masterful voiceover from Lurpak’s new “Food God” Mikael Persbrandt, cooks are implored to turn waste into wonder, embrace the unwanted and process their own food.

The spirited film will run across markets including the U.K., Australia, Greece and Scandinavia, and is supported by print, digital and social advertising.


Client Aria Foods/Lurpak Agency Wieden+Kennedy London Sophie Bodoh, Scott Dungate, Laura Sampedro, Carlos Alija, creative directors; Tom Bender, Tom Corcoran, creatives; Joe Bruce, creative support; Tony Davidson, Iain Tait, executive creative directors; Michelle Brough, TV producer; Sammy Watts Stanfield, TV production assistant. Production Somesuch, London Kim Gehrig, director; Seth Wilson, exec producer/managing director; James Waters, producer; Joe Thornber, production manager; Lasse Frank, DP; Stephen Keith Roach, additional photography; Marie Lanna, production designer; April Napier, costume designer. Editorial Trim, London Elise Butt, editor. VFX Framestore, London Sophie Harrison, VFX producer; Andy Salter, Ben Cronin, VFX supervisors; Simon Bourne, colorist. Audio Factory, London Anthony Moore, sound designer. Music Mr. Pape, London. John Connon, music supervisor/producer; Rohan De Livera, composer.

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