Director Kiran Koshy, The Richards Group Deploy Real Employees For AmericanEagle.com

Director Kiran Koshy of production house Slash Dynamic partnered with agency The Richards Group on a multi-spot comedy campaign for digital agency AmericanEagle.com. The commercials feature actual AmericanEagle.com employees and were filmed in that company’s Chicago headquarters. 

As a way of introducing the staff to the public, a spokesperson (Andy Junk) takes us through a regular day at AmericanEagle.com and highlights various staff members while they work. The campaign depicts the masterful ways in which AmericanEagle.com employees assist their clients with web design, development, and digital marketing strategy needs. In this particular spot titled “Conversion Rate,” we meet Diane who helped double a global retailer’s conversion rate to 4% (amounting to $5 million per month) by “optimizing the optimizing.”

Koshy, an alum of SHOOT’s 2017 New Directors Showcase, said, “I knew working with real employees who weren’t actors was going to be a challenge I’d relish, and they didn’t disappoint. Honestly, I couldn’t have cast a more perfect ensemble of fresh faces any other way. They really plussed the comedy, and I was in awe of how they were able to handle performances that demanded subtlety. This made the campaign even more special to the client, and their employees.”