Thursday, October 19, 2017
You are here:

Director Lance Acord, BBDO NY Take "Shortcuts" For GE


Robert Goldrich
Friday, Sep. 15, 2017


Log in or register now!

Created by BBDO New York, this spot introduces us to a young girl named Molly who is filled with ideas and innovative solutions to problems. We see her inventions on the fly, including automated ways to throw out the trash and to sell Girl Scout cookies. 

As she grows up, the innovation and ingenuity continue, taking us to the present time with her working as an engineer at GE.

Titled "Shortcuts," this piece was directed by Lance Acord of Park Pictures, and positions GE as a great place for aspiring engineers.


Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Eric Goldstein, sr. creative director/art director; Fred Kovey, creative director/copywriter; David Rolfe, head of production; George Sholley, executive producer; Jack Patrick, content producer; Rani Vaz, head of music production. Production Park Pictures Lance Acord, director/DP; Scott Howard, exec producer; Caroline Kousidonis, line producer. Editorial WAX/The Quarry Paul Watts, editor; Drew Balke, assistant editor; Tor Adams, exec producer; Annabelle Cuthbert, producer. VFX a52 Kim Christensen, producer; Andy Wilkoff, lead CG artist; Pat Murphy, conform artist. Graphic Design elastic Kim Christensen, producer. Telecine Company 3 Tim Masick, colorist; Rochelle Brown, producer. Sound Design One Thousand Birds Audio Post Sonic Union Michael Marinelli, engineer, Justine Cortale, producer.

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Oct. 19, 2017

SAG-AFTRA and the Joint Policy Committee on Broadcast Talent Union...

Thursday, Oct. 19, 2017

For his first major studio feature, The Mountain Between Us (Twentieth...

Thursday, Oct. 19, 2017

Director/writer Jordan Peele’s Get Out (Universal Pictures) topped the...

Wednesday, Oct. 18, 2017

Geisel Productions and Anonymous Content’s branded BMW Films short The...

Wednesday, Oct. 18, 2017

On-location filming in Greater Los Angeles decreased 3.5 percent in the...

Wednesday, Oct. 18, 2017

For devoted fans of certain prestige directors, it's always a little...

Recent SPW Releases

Thursday, Oct. 19, 2017

Cutters Studios Detroit ( ) is very proud to...

Thursday, Oct. 19, 2017

The Meet the Press Film Festival in Collaboration with the American Film...

Wednesday, Oct. 18, 2017

One Screen Short Film Festival, the premiere short film festival that...

Wednesday, Oct. 18, 2017

Last month, a series of earthquakes hit Mexico. One of those quakes was...

Thursday, Oct. 12, 2017

The Academy of Motion Picture Arts and Sciences tonight honored 17 student...

Monday, Oct. 16, 2017

The Global Awards℠ has announced the 2017 Finalists. For the past 23 years...