Thursday, December 14, 2017
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Director Lance Acord, BBDO NY Take "Shortcuts" For GE


Robert Goldrich
Friday, Sep. 15, 2017


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Created by BBDO New York, this spot introduces us to a young girl named Molly who is filled with ideas and innovative solutions to problems. We see her inventions on the fly, including automated ways to throw out the trash and to sell Girl Scout cookies. 

As she grows up, the innovation and ingenuity continue, taking us to the present time with her working as an engineer at GE.

Titled "Shortcuts," this piece was directed by Lance Acord of Park Pictures, and positions GE as a great place for aspiring engineers.


Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Eric Goldstein, sr. creative director/art director; Fred Kovey, creative director/copywriter; David Rolfe, head of production; George Sholley, executive producer; Jack Patrick, content producer; Rani Vaz, head of music production. Production Park Pictures Lance Acord, director/DP; Scott Howard, exec producer; Caroline Kousidonis, line producer. Editorial WAX/The Quarry Paul Watts, editor; Drew Balke, assistant editor; Tor Adams, exec producer; Annabelle Cuthbert, producer. VFX a52 Kim Christensen, producer; Andy Wilkoff, lead CG artist; Pat Murphy, conform artist. Graphic Design elastic Kim Christensen, producer. Telecine Company 3 Tim Masick, colorist; Rochelle Brown, producer. Sound Design One Thousand Birds Audio Post Sonic Union Michael Marinelli, engineer, Justine Cortale, producer.

Category of ScreenWork: 


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