Director Lance Acord, Deutsch Play "Hooky" For VW Atlas


Robert Goldrich
Friday, Jan. 18, 2019


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Two youngsters get out of school due to the death of their Uncle Edward. It turns out Uncle Edward has died six times this year--and the lad and lass don’t even have an Uncle Edward.

Rather their departed uncle is a ticket to family adventure as mom and dad pick the kids up at school and take off in their mid-size SUV Volkswagen Atlas.

Lance Acord of Park Pictures directed “Hooky” for Deutsch.


Client Volkswagen Agency Deutsch Pete Favat, chief creative officer, North America; Matt Sherman, Paul Oberlin, creative directors; Newt Cox, copywriter; Lisandro Ancewicz, art director; Diego de la Maza, director of integrated production; Carolyn Casey, executive integrated producer; Jake Burnett, integrated producer. Eryk Rich, SVP, music director; Chase Butters, music supervisor; Dez Davis, music producer.  Production Park Pictures Lance Acord, director/DP; Jackie Bisbee, Scott Howard, exec producers; Caroline Kousidonis, Jason Groves, producers. Editorial Rock Paper Scissors Adam Pertofsky, editor; Derrick Monks, assistant editor; Rana Martin, exec producer; Janae Abraham, producer. Music Jacob Collier, composer/producer/performer. Telecine MPC Mark Gethin, colorist; Meghan Lang, exec producer; Rebecca Boorsma, producer. Postproduction a52 Matt Sousa, lead Flame artist; Kim Christensen, exec producer; Sarah Laborde, producer.

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