Director Lisa Gunning, Editor Andrea MacArthur Celebrate A "Woman’s World" On Wheels for Amazon


Robert Goldrich
Monday, May. 9, 2022


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Created via agency Amazon XCM, directed by Lisa Gunning of Imperial Woodpecker, and edited by Union’s Andrea MacArthur, “Woman’s World--Mother’s Day” affirms what we have always known: this is indeed a woman’s world.

Against the odds, the women of the all-female delivery stations of India blaze a trail for other women to follow. Owned by women, run by women, these stations provide a source of financial independence, once reserved only for the men of India.  A clever assist by the James Brown classic makes the spot for Amazon even more memorable.


Client Amazon Agency Amazon XCM Jo Shoesmith, worldwide executive creative director; Tom Pettus, group creative director; David Lord, Joe Godard, creative directors; Josh Batchelder, sr. art director; Vanessa MacAdam, Paul Lewis, sr. producers;  Tiffany Carley, creative program manager. Production Imperial Woodpecker Lisa Gunning, director; Molly Manning Walker, DP; Charlie Cocuzza, exec producer; Terri Shafirov, producer. Editorial Union Editorial Andrea MacArthur, editor; Nadine Mueller, sr. cutting assistant; Michael Raimondi, managing partner; Dani DuHadway, editorial head of production; Haydee Robles, editorial producer. Telecine Untold Studios Sam Cornwell, exec producer. Post/VFX Hunter VFX Evan Guidera, VFX artist; Logan Aries, exec producer. Sound Design/Audio Post Hunter Milos Zivkovic, sound designer & mixer; Logan Aries, audio post producer. 

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