Wednesday, August 15, 2018
You are here:

Director Matt Pittroff Welcomes New Bears To The Neighborhood

By

Robert Goldrich
Friday, May. 4, 2018

933 views

Log in or register now!

Comedy director Matt Pittroff and his long-time producer Steve Blair celebrate the reboot of Pittroff’s full-service production company Working Stiff, along with the release of their latest Bear Paws campaign for Dare. The new comical spot through Toronto’s Grip Limited observes a threatened husband and father, who happens to be a walking, talking goldfish, as he suspiciously watches new furry neighbors move in across the street.

Titled “New Neighbors,” the spot introduces Dare Bear Paws Crackers, a bite-sized cheddar cracker made from natural ingredients. To Pittroff, it was imperative that the emotions of the characters came through clearly. Dad Fish’s paranoid realization that there is a New Bear In Town clearly posed a threat to the Goldfish family as both his wife and daughter fish are smitten by the strapping additions to their once quiet and boring street. Casting was one of the greatest challenges and unknowns of the job, as the entire cast was limited by the restrictions of their fabricated costumes. As such, the focus was on finding puppeteers and actors with movement training and costume experience, and guiding those actors’ improvisational efforts and mannerisms on set.

Credits

Client Dare Foods Ltd./Bear Paws Agency Grip Limited David Crichton, creative partner; Jeff Collins, associate creative director/copywriter; Anton Ratinsky, associate creative director/art director; Liz Crofton, director of creative & broadcast services, producer. Production Working Stiff, Inc. Matt Pittroff, director; Steve Blair, producer; Marc Laliberte Else, DP. Editorial Grip Sound & Picture Mark D’Amico, editor. Postproduction Fort York VFX

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76237/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76237/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76237/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76237/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Aug. 15, 2018

Ole Peters, a German director who’s managing partner and executive...

Wednesday, Aug. 15, 2018

Elle Muliarchyk, a model turned photographer and director, has joined...

Wednesday, Aug. 15, 2018

Integrated production shop The Collective @ LAIR has added comedy director...

Wednesday, Aug. 15, 2018

There’s nothing like a late charge from Tiger Woods to juice the ratings...

Tuesday, Aug. 14, 2018

Creative content company Alkemy X has ramped up through two major moves...

Tuesday, Aug. 14, 2018

The Toronto International Film Festival has unveiled its second batch of...

Recent SPW Releases

Wednesday, Aug. 15, 2018

Today, the Visual Effects Society (VES), the industry’s global...

Wednesday, Aug. 15, 2018

The Directors Guild of America (DGA) today announced that Director Ang Lee...

Tuesday, Aug. 14, 2018

Recently Society of Camera Operators produced a roundtable discussion...

Tuesday, Aug. 14, 2018

axle ai, the leader in bringing artificial intelligence to video workflows...

Tuesday, Aug. 14, 2018

Industry powerhouse Lance O’Connor has launched Minted Content — the...

Wednesday, Aug. 15, 2018

SAG-AFTRA announced today the union is revoking the signatory status of...

MySHOOT Profiles

David Orr
Director
Rebecca Blake
Director

Director
Andy Richter
Director, Producer
Top