Director Nadia Hallgren Profiles Culture Influencer Walt "Clyde" Frazier In Short Film For PUMA

By

Robert Goldrich
Tuesday, Sep. 13, 2022

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In this series of short films for PUMA, director Nadia Hallgren examines the meaning of the word “Classic” through products, content, and impact created by “The Collective,” a group of iconic culture influencers, who have shaped the sneaker game over the last 50 years.

Included in that mix of influencers is Walt “Clyde” Frazier, a basketball superstar and two-time NBA champion with the New York Knicks who’s a Hall of Famer as a player and broadcaster. 

This film profiles Frazier, his accomplishments and sense of style reflected in all sorts of apparel including his PUMA sneakers.

The “For All Time” campaign enables The Collective to tell their stories and playbook on how they have created timeless, classic influence.

Production company on the campaign was AI Creatives (director Hallgren is repped by production house Chelsea). PUMA partnered with its basketball and classics creative director Jay-Z and Roc Nation’s Emory Jones as the executive producers of The Collective.

Credits

Client PUMA, which has partnered with its basketball and classics creative director Jay-Z and Roc Nation’s Emory Jones as executive producer of The Collective. Creative June Ambrose, creative director. Production AI Creatives Nadia Hallgren, director (who’s represented by production house Chelsea); Lenny Santiago, photographer. Music Production AlterEgo Music Supervision Creativ Bastard, music supervisor. Song Performance Rob Taylor

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