Director Noam Murro, Merkley + Partners “Say The Word” For Mercedes-Benz


Robert Goldrich
Tuesday, Mar. 26, 2019


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A man just says the word and his wishes come true in this Mercedes-Benz spot directed by Noam Murro of Biscuit Filmworks for Merkley + Partners, New York.

Blacksmith, New York, and ATK PLN, Dallas were the primary VFX houses on the visually ambitious spot simply titled “Say The Word.”


Client Mercedes-Benz Agency Merkley + Partners, NY Andy Hirsch, chief creative officer/partner; Chris Landi, EVP/group creative director; Kirk Mosel, creative director; Gary Grossman, director of broadcast production; Alex Kobak, sr. producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Jeff McDougall, exec producer; Simon Duggan, DP. Editorial Bug Editorial Andre Betz, editor/owner. VFX Blacksmith, New York Iwan Zwarts, VFX supervisor, 2D Flame lead; Daniel Morris, VFX supervisor; Oliver Varteressian, Tuna Unalan, CG supervisor; Charlotte Arnold, EP; Bindy St. Leger, VFX producer; Jacob Slutsky, Robert Bruce, Yebin Ahn, compositors; Joey Deady, Flame compositor; Vitaliy Burov, CG generalist; Sauce Vilas, CG animator; Rick Walia, Junle Jegede, Mitch Deoudes, FX artists. (Toolbox: Maya, Houdini, Zbrush, Substance Painter, Mari, Flame, Nuke) Character Animation ATK PLN, Dallas Patton Tunstall, VFX supervisor; Jon Speer, technical supervisor; Justin Skerpan, producer; Darrell Vasquez, animation. (Toolbox: Maya, Houdini, Nuke, Arnold) VFX BOT VFX, Chennai, India PJ Torrevillas, character/creature effects (CFX) supervisor; Rawan Alhosani, CFX artist; Daniel Ries, model/surfacing; Tony Fan, TD; Jim Riche, TD. VFX Yannix Studios, Bangkok, Thailand rotoscope & tracking. Music Elias Audio Heard City Phil Loeb, mixer/sound designer. Color Company 3 Tom Poole, colorist.

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