Director Ringan Ledwidge, Woodwork Music, Sonic Union Become "Followers" For Miller Lite, DDB Chicago

By

Robert Goldrich
Tuesday, Dec. 10, 2019

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Protagonists race to elude their ominous “followers” in this Miller Lite spot directed by Ringan Ledwidge of Rattling Stick for DDB Chicago. The piece offers a commentary on social media, depicting what a world would look like if our online followers actually physical followed or stalked us.

The spot is driven by music from composer Phillip Kay of Woodwork Music, London, and sound design by Steve Rosen of Sonic Union, New York.

Credits

Client Miller Lite Agency DDB Chicago Ari Weiss, chief creative officer, worldwide; John Maxham, chief creative officer, Chicago; Myra Nussbaum, SVP, group creative director; Diane Jackson, chief production officer; Keith Jamerson, executive producer. Nick Howard, Nick Stoner, associate creative directors; Eric Zuncic, chief strategy officer, North America; Tricia Russo, chief strategy officer, Chicago; Alec Stern, director of music. Production Rattling Stick, Santa Monica, Calif. & London Ringan Ledwidge, director; Adam Arkapaw, DP; Joe Biggins, partner/exec producer; Jeff Shupe, exec producer. Editorial Work Editorial Rich Orrick, editor; Theo Mercado, assistant editor; Marlo Baird, exec producer; Brian Sharwath, producer. Music/Sound Woodwork Music, Salford, UK Phillip Kay, composer. Sound Design Sonic Union, New York Steve Rosen, sound designer. Audio Post Sonic Union, New York Steve Rosen, mixer. VFX/Post Blacksmith Iwan Zwarts, VFX supervisor; Tom Bussell, creative director; Charlotte Arnold, exec producer; Bindy St. Leger, producer; Mikey Pehanich, colorist.

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