Director Sam Brown, Joan Creative Harvest Juicy Gummies For Black Forest
Joan Creative devised this campaign for confectionery brand Black Forest that introduces us to The People of The Black Forest--a previously unknown civilization, nestled in the verdant green forest, who have built a community around harvesting land fertile with deliciously juicy gummies and fruit flavored snacks. Through the reverence and traditions of the people of The Black Forest, the “So Juicy, Ja!” campaign showcases what makes Black Forest so special--deliciously juicy products made with real ingredients.
Directed by Sam Brown of production house Imperial Woodpecker, this extended spot shows the lengths The People of The Black Forest go to bring their gummies home.
Client Black Forest Agency Joan Creative Jaime Robinson, chief creative officer; Dave Canning, executive creative director; Michelle Lamont, copywriter; Rose Sacktor, art director; Joyce Lee, executive producer. Production Imperial Woodpecker Sam Brown, director; Michaela Johnson, producer; Doug Halbert, managing director; Simon Duggan, DP; Neville Stevenson, production designer; Barbara Darrah, costume designer; Amanda Piearcey, costume/props maker; Abby Collins, Margaret Petchell, make-up/hair artists. Production Services, New Zealand Cherokee Films. Editorial & Sound Mackenzie Cutler Ian Mackenzie, Mike Leuis, editors; Brandon Isralasky, assistant editor; Gina Pagano, exec producer; Sam Shaffer, sound designer/mixer. VFX/Finishing The Mill Eliana Carranza-Pitcher, exec producer; Bugs Russell, Julia Moore, producers; Mia Lalanne, production coordinator; Ruben Vandebroek, shoot supervisor; Corey Brown, creative director; Taner Besen, 2D lead artist; Brice Linane, 3D lead artist; Antoine Douadi, Manu Gaulot, James Cucahy, Gabriel Kim, Lucia Kim, Dhruv Shankar, Nathan Kane, Dae Yoon Kang, Yongjae Lee, 2D artists; Sandor Toledo, Tim Kim, 3D artists. Color The Mill Adam Scott, colorist; Thatcher Peterson, exec producer; Liza Kerlin, sr. color producer. Music Walker Music Peter Gannon, creative director/partner; Abbey Hendrix, sr. producer; Julianne Wilson, associate producer; Christopher Keyes, engineer.
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