Director Sam Brown, W+K Declares "All People Are Tax People" For TurboTax


Robert Goldrich
Thursday, Jan. 9, 2020


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TurboTax®, the online tax preparation service from Intuit Inc. (Nasdaq: INTU), has launched its “All People Are Tax People”  brand campaign for Wieden+Kennedy, Portland, Ore., which includes this anthem :60 directed by Sam Brown of production house Imperial Woodpecker.

The spot showcases relatable scenarios and the amazing feats people accomplish every day. Having a baby. Acing a science fair project. Cooking marvelous meals. All the things, big and small, that people accomplish each and every day--yet somehow these same folks seem intimidated over the prospects of doing their own tax returns. TurboTax provides the tools, guidance and experts to help them embrace a DIY approach to their taxes.


Client Intuit Turbo Tax Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Patty Orlando, Kevin Jones, creative directors; Pierre Joufray, art director; Becca Wadlinger, copywriter; Matt Hunnicutt, director of production; Ben Grylewicz, director of film/director of art; Chris Capretto, producer; Angela Jones, Chirstian Clay, strategic planning. Production Imperial Woodpecker, Sam Brown, director; Doug Halbert, managing partner/exec producer; Charlie Cocuzza, sr. exec producer; Stephanie Hodge, exec producer; Adam Arkapaw, DP. Editorial Cabin Editing Company Sam Ostrove, editor; Jasmine McCullough, Ian DeVore, Mimi Bergen, assistant editors. VFX The Mill Ben Smith, VFX supervisor; Dave Lawson, creative director; Chris "Badger" Knight, Flame assistant; Annie Rosick, executive cretaive director; Anastasia Von Rahl, VFX exec producer. Sound Design/Audio Post Eleven Jeff Payne, sound designer/mixer; Andrew Smith, assistant sound mixer; Melissa Elston, exec producer.

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