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Director Sonia Malfa, Good Company Team On "Stand Up" Film

By

Robert Goldrich
Friday, Jun. 22, 2018

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Sonia Malfa--who was selected for the DGA-AICP Commercial Directors Diversity Program (CDDP) during its pilot run in 2017 and then became a finalist/adjunct fellow for the new incarnation of the CDDP this year--helmed this internal film for an undisclosed major beauty brand out of McCann NY.

Produced by bicoastal Good Company, this piece introduces viewers to women who are victims of sexual harassment as they share their ordeals, including disappointment that witnesses did not step forward to help them. The beauty brand is setting up a program designed to educate people as how to properly and safely respond if they see an incident of harassment or abuse. Notable celebs then appear at the end of the internal corporate film, advocating for the program, encouraging people to “stand up.”

Malfa’s work on this film led to Good Company bringing her aboard its directorial roster for spot, branded content and music video representation. 

Credits

Production Company Good Company Sonia Malfa, director; Lisa Rinzler, DP; Trevor C. Potts, executive producer; Nan Sandle, producer. Editorial Sophia Lou, editor.

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