Friday, May 25, 2018
You are here:

Director Stacy Wall, CP+B "Run The Neighborhood" For NBA 2K18


Robert Goldrich
Tuesday, Sep. 12, 2017


Log in or register now!

Video game NBA 2K looks to continue to blur the lines between the real and digital worlds with its newest incarnation. This year NBA 2K18 built an open-world neighborhood, allowing gamers not only to play basketball, but to immerse themselves with all the culture that surrounds it. Gamers can go to the barbershop, get ink done at the tattoo parlor and play ball at the local courts. 

To announce and celebrate this new feature, agency CP+B LA teamed with director Stacy Wall of production house Imperial Woodpecker on a two-minute film, Run the Neighborhood, showing a kid on his journey from his apartment to the local court, ducking in and out of all his haunts and greeting everyday regulars on the way. It just so happens that those regulars are all NBA superstars (10 in total). And for the eagle-eyed fans, the neighborhood is furnished with basketball Easter eggs. The NBA players are in order of appearance: D’Angelo Russell, Paul George, Joel Embiid, Isaiah Thomas, Damian Lillard, Bill Walton (retired legend), DeMar DeRozan, Devin Booker, Karl-Anthony Towns and Kyrie Irving.


Client 2K Sports/NBA 2K Agency CP+B LA Kevin Jones, executive creative director; Barnaby Blackburn, Gustavo Kopit, creative directors; Katie Hildebrant, VP, director of video production; Jackie Maloney, sr. integrated producer; Andy Hamm (and Good Ear Music Supervision), music supervisor; Jake Welch, content supervisor. Production Imperial Woodpecker Stacy Wall, director; Robbie Mooring, line producer; Mihai Malaimare Jr. DP. Editorial Cut+Run LA Michelle Eskin, managing partner; Amburr Farls and Jared Thomas, executive producers; Sam Ostrove, editor; Moss Eletreby, assistant editor; James Drew, post exec producer; Catherine Yi, post producer. Postproduction ETC Eric Mason, Flame artist. Audio Post Eleven LA Jeff Payne, audio engineer. Color Company 3 Tom Poole, colorist.

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, May. 24, 2018

From Albert Einstein in season one to Pablo Picasso in season two, the bar...

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Wednesday, May. 23, 2018

Colleen DeCourcy, chief creative officer, Wieden+Kennedy, is serving back...

Tuesday, May. 22, 2018

Directorial trio JEAN has joined L.A.-based Community Films for U.S...

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Recent SPW Releases

Thursday, May. 24, 2018

Hawk-Woods, innovative developer of broadcast power solutions, has...

Thursday, May. 24, 2018

Sony Pictures Entertainment (SPE) recently completed a 4K restoration of...

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Monday, May. 21, 2018

A story steeped in legacy meets the culture of now in the striking new...