Director Terence Neale, Black Kite Studios, General Idea Create "Wonderlab" For Swarovski


Robert Goldrich
Tuesday, Apr. 6, 2021


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This film takes us into a “Wonderlab” where magic and science meet to yield innovation in crystal and creativity that defines the Swarovski brand.

Terence Neale of Park Pictures directed the short for Swarovski and brand agency General Idea. Black Kite Studios served as visual effects house.



Client Swarovski Giovanna Engelbert, creative director; Maria Santillana, head of product--marketing collection; Oscar Beckman, Henrik Zachrisson, art directors; Adwoa Aboah, Gwendoline Christie, talent.  Agency General Idea Semjon Von Doenhoff, executive creative director; Tanner Graham, managing director; Ashley Scott, EP. Production Park Pictures Terence Neale, director; Darren Lew, DP; Pirra Calvo, production designer; Justin Pollock, EP; Rozanne Rocha-Gray, producer; Julian Redpath, editor; Bea Akerlund, stylist. Service Company FAMILY VFX Black Kite Studios

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