Director Tim Godsall, SOUTH Music Craft “Routine” Spot For Blue Moon, DDB Chicago


Robert Goldrich
Tuesday, Oct. 22, 2019


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Tim Godsall of Anonymous Content directed this spot for the Blue Moon libation, part of the “Once in a Blue Moon” campaign created by DDB Chicago. Driven by a soundtrack from SOUTH Music & Sound, with sound design from Sonic Union, the commercial depicts things that are once in a blue moon becoming more common and routine, making for an idyllic what-if world.


Client Blue Moon/MillerCoors Agency DDB Chicago Ari Weiss, worldwide chief creative officer; Eric Zuncic, chief strategy officer, DDB North America; John Maxham, chief creative officer, Chicago; Myra Nussbaum, SVP, group creative director; Angela Paris, creative director/art director; Adam Cook, creative director/copywriter; Diane Jackson, chief production officer; Keith Jamerson, executive producer; Alec Stern, director of music; Zoe Grubbe, production manager; Tricia Russo, chief strategy officer. Production Anonymous Content Tim Godsall, director; Tim Hudson, DP; SueEllenClair, exec producer; Paul Ure, line producer. Postproduction The Mill New York Andrew Sommerville, exec producer; Luis Martin, sr. producer; Anne Trotman, 2D lead; Rune Mansson, 3D lead; Fergus McCall, colorist. Editorial Work Editorial Bill Smedley, editor Julian Laing, Trevor Myers, assistant editors; Erica Thompson, exec producer; Chris Delarenal, producer. Music/Sound SOUTH Music & Sound, Santa Monica, Calif. Matt Drenik, Jon Darling, creative directors; Mike Semple, songwriter; Ann Haugen, exec producer; Laura Phillips, vocalist. Sound Design Sonic Union, New York Steve Rosen, sound designer. Audio Post Sonic Union, New York Steve Rosen, Julienne Guffain, sound engineers; Pat Sullivan, producer.

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