Sunday, November 19, 2017
You are here:

Director Tom Kuntz, McCann NY Go "Medieval" For New York Lottery

By

Robert Goldrich
Monday, Oct. 16, 2017

3415 views

Log in or register now!

This New York Lottery spot takes us to medieval times as a small band of warriors learns that they will be going up against a well-armed force of 200,000 to 300,000 fighters.

One of the over-matched men flees immediately upon hearing the news. The leader of the remaining group then goes over their options. They can fight or they can instead take leave and play the New York Lottery’s Take 5 game where they have a 1 in 9 chance of winning.

Given the odds, they exit for Lotto time.

Tom Kuntz of MJZ directed “Medieval” for McCann New York. The spot starts out as a dramatic cinema style scene, a misdirect that gives way to comedy that allows our band of merry men to escape a dire situation.

Credits

Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, chief creative officers, NY; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, Dominick Baccollo, creative directors; Johan Leandersson, sr. art director; Andy Sciamanna, sr. copywriter; Nathy Aviram, chief production officer; Tamara Lecker, sr. producer; Eric Johnson, SVP, executive music producer; Dan Gross, music producer; Laura Frank, VP strategy director. Production MJZ Tom Kuntz, director; David Zander, president; Eriks Krumins, sr. executive producer. Editorial Rock Paper Scissors Carlos Arias, editor; Eve Kornblum, executive producer; Maria Lee, assistant editor; Taylor Colbert, producer. Conform, VFX EightVFX Music Cavalry Audio Post Heard City Telecine Company 3

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/73627/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/73627/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/73627/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/73627/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Nov. 18, 2017

When "Transparent" debuted four years ago on Amazon with a transgender...

Friday, Nov. 17, 2017

The American Film Institute (AFI) has revealed the films that received the...

Friday, Nov. 17, 2017

In one of the dreamy moments of surrealism that punctuate Sebastian Lelio'...

Friday, Nov. 17, 2017

Hone Production , a NYC and Atlanta-based hybrid production company/...

Friday, Nov. 17, 2017

Major changes are being enacted in The Advertising Club of New York ’s...

Friday, Nov. 17, 2017

Bryan Fogel, director of the acclaimed documentary Icarus , affirmed that...

Recent SPW Releases

Friday, Nov. 17, 2017

To launch HLN’s new five-part series, “Inside with Chris Cuomo,” CNN...

Thursday, Nov. 16, 2017

Nick Gold, Chief Revenue Officer and Solutions Consultant for Chesapeake...

Thursday, Nov. 16, 2017

Two years after signing with Whitehouse Post for Los Angeles...

Thursday, Nov. 16, 2017

Editorial company Whitehouse Post has signed New York-based talent...

Wednesday, Nov. 15, 2017

Playing mobile games in the bathroom at the office is probably not a good...

Wednesday, Nov. 15, 2017

Your phone buzzes. The message is as simple as it is terrifying: “It’s...

Top