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Director Tucker Walsh, Energy BBDO Tell "Avi's Story" To Combat Opioid Addiction

By

Robert Goldrich
Thursday, Dec. 7, 2017

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Part of the National Safety Council’s “Stop Everyday Killers” campaign out of Energy BBDO in Chicago, this piece titled “Avi's Story” shows a father, Avi, remembering Michael, his son who died of an opioid overdose.

As part of this remembrance, we see a human face representing Michael carved into a pill. This pill is placed with other “face pills” on a “Prescribed to Death” memorial paying tribute to the victims of the Opioid crisis. The wall consists of 22,000 such pills--the number of people who die in the U.S. each year due to a prescription opiod overdose.

Tucker Walsh of m ss ng p eces directed “Avi's Story.

Credits

Client National Safety Council Agency Energy BBDO, Chicago Andres Ordonez, chief creative officer; Cinzia Crociani, Meg Farquhar, Michael Shirley, Alejandro Juli, creative directors; Dane Canada, art director; Brynna Alyward, copywriter; Hung Vinh, lead designer; Jaehyuk Choi, Erin Knott, Ramiro Silva, designers; Matt Scoville, executive producer; Shobin Mathew, sr. producer; Mitch Monzon, studio operations; Daniel Kuypers, music producer; Blue Smith, project manager; Larry Gies, chief strategy officer. Production m ss ng p eces Tucker Walsh, director. Editorial Flare Casey Cobler, editor; Kendall Fash, director of postproduction; Srah Krohn, sound engineer. Color/Finishing The Mill Luke Morison, head of color; Sean Jamin Clutcher, artist; Natalie Ksiazek, producer.

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560x349

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