Director Ulf Johansson Stands Tall on Treadmill For Halo Top

This new campaign from Halo Top dessert treats is a fun and quirky reminder that while there are varied priorities in life, it is perfectly healthy--and encouraged--to set aside some obligations to put yourself first. Agency Wolfgang came up with two spots, including this one in which a man is enjoying Halo Top while running on a treadmill. But a camera reveals that the treadmill is on top of other indulgences which also make the man happy.

Ulf Johansson of production company Smith & Jones directed this work which highlights precariously stacked priorities capped with the ultimate serenity of better-for-you frozen dessert, reminding consumers that the best self-care is whatever brings you a measure of happiness.