Director Wayne McClammy Gives Body To Alexa Via Michael B. Jordan In Super Bowl Spot 


Robert Goldrich
Monday, Feb. 8, 2021


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Amazon knows people stuck at home all year might be fantasizing about something new. 

In this Super Bowl ad ostensibly to tout Amazon’s voice assistant Alexa’s new spherical shape, a woman imagines that her new Alexa has the voice--and body--of actor Michael B. Jordan, who takes off his shirt to dim the lights. He also reads an audio book to her in the tub, all to the chagrin of her hapless husband. 

Titled “Alexa’s Body,” this spot was directed with a deft comedic and playful sensual touch by Wayne McClammy of Hungry Man for agency Lucky Generals.


Client Amazon Alexa Agency Lucky Generals Danny Brooke-Taylor, producer; George Allen, copywriter; Lizzie Moore, art director. Production Hungry Man Wayne McClammy, director; Mino Jarjoura, Caleb Dewart, Dan Duffy, exec producers; Marian Harkness, head of production; Rick Jarjoura, producer; Yuki Wakano, production supervisor; Emily Saeger, assistant production supervisor; Brian Stevens, 1st AD; Erv Gentry, 2nd AD; Christian Sprenger, DP. Editorial The Den Christjan Jordan, lead editor/co-founder; Mary Ellen Duggan, exec producer. VFX/Post The Mill Anastasia Von Rahl, exec producer; Alex Bader, head of production. Sound Beacon Street Studios Rommel Molina, engineer; Kate Vadnais, sr. mix producer.

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