Monday, August 19, 2019
You are here:

Director Zack Resnicoff Helps To Promote Understanding of Atopic Dermatitis

By

Robert Goldrich
Tuesday, Apr. 10, 2018

4005 views

Log in or register now!

Director Zack Resnicoff of Impressionista Films collaborated with Peter Moffat (the English writer and EP of the HBO show The Night Of) and pharma brands Sanofi and Regeneron to raise awareness about Atopic Dermatitis (AD). Moffat has AD and is the inspiration for John Turturro’s character in the show. The pharma brands approached Moffat through agency Weber Shandwick and the collaboration was born for this spot titled “Understand AD.” Moffat came on as technical advisor and provided the voiceover for the piece.  

“A lot of my early film work was dark and cinematic and coincidentally, I work regularly with the DP of the The Night Of, so it was a natural fit,” said Resnicoff, a SHOOT New Directors Showcase alumnus. “What I found especially interesting about the project was that the client and agency were all on board for a dark tone and great moodiness that I don’t often see in this type of work.  The FX makeup used to emulate the dermatitis was really well done and I think the piece is visually compelling. I had a number of folks afflicted with AD seek me out and thank me for telling their story in such a visceral way, and that was an amazing first for me in my commercial career.”

Credits

Client Sanofi, Regeneron Pharmaceuticals, Inc., National Eczema Association Agency Webber Shandwick Peter Gay, creative director; Jennifer Zarrillo, producer; Bonnie Miller, copywriter. Production Impressionista Films Zack Resnicoff, director/EP; Igor Martinovic, DP; Monika Sajko, production design; Debbie McMurtrey, editor.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75902/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75902/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75902/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75902/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Aug. 19, 2019

TASTE--a directing and creative collective with bases of operation in NYC...

Sunday, Aug. 18, 2019

The R-rated comedy, left for dead by some Hollywood studios, again reached...

Sunday, Aug. 18, 2019

Rocky Bleier thought he made peace with what happened in a rice paddy in...

Saturday, Aug. 17, 2019

Richard Williams, a Canadian-British animator whose work on the bouncing...

Friday, Aug. 16, 2019

Actor Peter Fonda, the son of a Hollywood legend who became a movie star...

Friday, Aug. 16, 2019

Robin Thede knew plenty of talented African-American female comedians, but...

Recent SPW Releases

Monday, Aug. 19, 2019

After freelancing for several years, Talia Pasqua finds a new home in...

Friday, Aug. 16, 2019

Ben Berman 's debut feature, “ The Amazing Johnathan Documentary ,” will...

Wednesday, Aug. 14, 2019

To coincide with the fall Awards Season, the SHOOT® 2019/2020 10th Annual...

Friday, Aug. 16, 2019

The 3D Design + Motion Tour , an unprecedented global learning event, will...

Thursday, Aug. 15, 2019

Killer Tracks , a Universal Publishing Production Music company, has...

Wednesday, Aug. 14, 2019

The American Society of Cinematographers (ASC) is now accepting entries...

MySHOOT Profiles


Director
David Orr
Director

Director

MySHOOT Company Profiles

Top