Docter Twins Prescribe Sumo Method For College Basketball Bracket Picks

By

Robert Goldrich
Wednesday, Apr. 3, 2019

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Yahoo Sports, celebrating 20 years of Tourney Pick ‘em, called on THINKING MACHINE to create a series of live, game show style ads promoting its Best Bracket Millionaire Contest presented by Subway®.

The visually striking, comedic campaign entices hoops fans to choose their March Madness college basketball bracket, no matter how unconventional the method, for a chance to win $1million. Producing the job from start to finish, THINKING MACHINE enlisted its in-house staff led by writing and directing collective the Docter Twins (Matt and Jason), editor Dan Aronin, composer Christian Moder & sound design/mixer Stephen Clark.

“The collaboration with Yahoo’s creative team was electric from the initial call,” said Jason Docter. “We wanted to create an absurd campaign with an authentic, ‘big game’ feel--work that captures the excitement and competitive spirit of the tournament.”

In this spot, we meet a woman who picks her bracket winners based on the outcome of sumo wrestling matches; each wrestler is wearing a number to correspond to a college basketball team. The number of the winning wrestler becomes her bracket selection.

Credits

Client Yahoo Sports/Best Bracket Millionaire Contest presented by Subway Production  Creative Yahoo Christopher Clarke, Jeff White, creative directors; Ariella Quatra, agency creative producer. Production THINKING MACHINE Docter Twins, director; Oren Soffer, DP; Justin Trask, production designer; Stan Sawicki, executive producer; Theo Brooks, producer; Dan Aronin, editor; Christian Moder, composer; Stephen Clark, sound designer/mixer. VFX Arsenal Creative Tyler Roth, colorist; Esther Minitser, post supervisor.

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