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Documentarian Errol Morris Looks “Behind The Foil” For Chipotle, Venables Bell & Partners

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Robert Goldrich
Wednesday, Feb. 20, 2019

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Venables Bell & Partners has rolled out Chipotle Mexican Grill’s “Behind the Foil” campaign, billed as an intimate look into the company’s operations in its 25-year history. The documentary-style digital and TV spots, shot by famed documentarian Errol Morris via production house Biscuit Filmworks, aim to “pull back the foil” by featuring behind-the-scenes footage of Chipotle restaurants including Chipotle’s kitchens, equipment and prep routines, and featuring Chipotle employees and the farming partners that fuel the brand’s real ingredients. 

The campaign provides unfiltered and emotional testimonials from Chipotle team members about the impact Chipotle has had on their lives, as well as a glimpse into the daily preparation of Chipotle’s fresh ingredients. 

In this spot, Chipotle worker Krista shows us the simple process she uses to make guacamole--while building her muscles.

Credits

Client Chipotle Mexican Grill Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, partner, executive creative director; Tyler Hampton, creative director; James Duffy, associate creative director/copywriter; Greg Coffin, associate creative director/art director; Hilary Coate, director of integrated production; Amy Gatzert, executive producer; Katherine Bruens, DP Odishoo, producers; Michael Davidson, head of strategy; Brian Longtin, strategy director. Production Biscuit Errol Morris, director; Peter Deming, DP; Mercedes Allen / Rachel Glaub, heads of production; Jeff McDougall, exec producer; Julie Ahlberg, line producer; Steve Hardie, production designer. Editorial Arcade Kim Bica, editor; Fernando Raigoza, jr. editor; Eileen Miraglia, Drew Neuhart, assistant editors; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, heads of production; Rebecca Jameson, Cristina Matracia, sr. producers. Sound Design/Final Mix One Union Joaby Deal, lead sound designer/mix engineer. VFX Timber Jonah Hall & Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Chris Homel & Chris DeCristo, Flame artists; Brack Hightchew, Flame assistant; Emily Avoujageli, sr. producer; Zach Carnes, graphic artist. Color Company 3 LA Stefan Sonnenfeld, colorist; Gabriel Wakeman, color producer.

 

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