Don McKellar Directs Reel Canada's "The Woman Who Can’t Lie" For Leo Burnett Toronto
As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the nonprofit that hosts NCFD, is launching a Canada-wide campaign developed by Leo Burnett in Toronto.
Part of the campaign is this cinema spot titled “The Woman Who Can’t Lie” directed by Don McKellar of production company Skin+Bones.
Sandra Oh stars in the title role of a woman who’s missing the part of the brain which filters thoughts. The result--she literally cannot lie. We see numerous examples of her brutal honesty, which are quite funny. Thus, we can believe her when she affirms that the films being shown on National Canadian Film Day 150 are absolutely terrific.
Client Reel Canada (National Canadian Film Day 150) Agency Leo Burnett Toronto Judy John, CEO/chief creative officer, North America; Steve Persico, group creative director/writer; Anthony Chelvanathan, group creative director/art director; Franca Piacente, executive producer/SVP, director of production; Sabrina De Luca, assistant producer. Production Skin+Bones Don McKellar, director; Doug Koch, DP; Dan Ford, exec producer; Marie Walsh, line producer; Peter Vanstone, production manager. Editorial Rooster Post Production Marc Langley, editor; Joey Whitelaw, assistant editor. Finishing Fort York VFX Andrew Rolfe, lead Flame artist. Audio SNDWRX Didier Tovel, audio producer. Color Alter Ego Eric Whipp, colorist.
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