Droga5, Director Harold Einstein Put People In Place Of Pets At Petco's "Cocktail Party"

By

Robert Goldrich
Tuesday, Mar. 30, 2021

11736 views

Log in or register now!

Put yourself in your pet’s shoes and you can get a leg up on your dog, cat or other animal kingdom companion’s health and wellness. That’s the premise of the “It’s What We’d Want If We Were Pets” campaign for Petco devised by Droga5 New York.

This hero film in the campaign, “Cocktail Party,” positions Petco as the health and wellness company for pets. Directed by Harold Einstein of production house Dummy, the piece has people personifying pets. They discuss their greater wants and needs and the Petco offerings that help them achieve the same level of care that you’d expect for yourself. The absurdity comes from thinking you’re watching a man or a woman talking about their needs--until you realize that you haven’t been watching a human. You’ve been watching and listening to a dog, a cat or a fish. And when that moment hits, everything that came before it becomes funny. Laughter after all can also help one maintain health and wellness.

Credits

Client Petco Agency Droga5 NY Tim Gordon, Felix Richter, co-chief creative officers; Scott Bell, executive creative director; George McQueen, Tom McQueen, creative directors; Bernardo Gonzalez, associate creative director;  Chase Kimball, sr. copywriter; Jesse Brown, sr. art director; Tasha Cronin, director of interactive production; Craig Wong, group experience design director; Rich Greco, executive design director; Jeremy Zerbe, sr. design content writer; Daniel Seong, Adrian Koenigsberg, designers; Dave Stephenson, executive producer, film; Lindsay Squires, associate producer; Michael Ladman, sr. music supervisor; George Bennett, head of experience strategy; Sarah Garman, Tom Haslow, group strategy directors; Kaveri Guatam, strategy director. Production Company Dummy Harold Einstein, director; Michael Kanter, exec producer. Editorial Arcade Dave Anderson, editor; Sila Soyer, partner/exec producer; Ellen Lavery, producer. Postproduction The Mill John Leonti, VFX supervisor; Anastasia Von Rahl, exec producer. Color Company 3 Tim Masick, colorist. Animal Safety American Human Society Aiesha Colvin; animal safety representative; Susan H. Jackson, sr. advisor. Music Found Objects Track Title: “Classy Affair”; Trevor Gureckis, Jay Wadley, exec creative directors; Ben Marshall, creative director; Adam Weiss, creative; Jennie Armon, exec producer; Matt Nelson, head of production; Katt Matt, Nick Chomowicz, producers; Agatha Lee, associate music producer. Audio Post Heard City Evan Mangiamele, mixer

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

MySHOOT Company Profiles