Tuesday, August 14, 2018
You are here:

Droga5, Directors Adam and Dave Get Musical, Patriotic For Johnsonville

By

Robert Goldrich
Monday, May. 14, 2018

1581 views

Log in or register now!

Last year, Johnsonville created a limited run of t-shirts using a member’s (employee named Shawn) tagline, “You Can’t Spell SaUSAge Without ‘USA’” written across the chest. The shirts were a huge hit on the brand’s social channels, garnering a surprising level of positive sentiment.

This led agency Droga5 NT to the insight that consumers might be compelled to hear the story of Johnsonville’s All American origins and that the “Made in the USA” claim not only built trust and quality associations, but improved purchase intent as well. This insight led to a simple campaign premise: this summer, let’s remind America that “Johnsonville brats are made in the U.S.A.!”

So for the third installment of the “Made the Johnsonville Way” campaign, Johnsonville once again turned to its employees for the commercial ideas. This time around, four-year Johnsonville employee, Tammy, had her all-American commercial dream come true. After all, you can’t spell SaUSAge without U-S-A!

Tammy’s “Made in the USA” spot combines two of her favorite things: musicals and America. It all starts with a little girl innocently asking her mother where Johnsonville brats are made. Her mother, with the help of a town full of people, answer the girl in the most over-the-top Broadway-esque fashion. 

This campaign launch spot was directed by Adam and Dave of production house Arts & Sciences. Second Child was production company on the Tammy interview portion of the spot.

Credits

Client Johnsonville Agency Droga5 NY David Droga, creative chairman; Scott Bell, executive creative director; Kevin Weir, Chris Colliton, creative directors; Dan Litzow, copywriter; Max Friedman, art director; Amanda Revere, Andrew Slough, executive producers, film; Jonny Bauer, global chief strategy officer; Ben Brown, strategy director; Newman Granger, strategist. Production Arts & Sciences Adam and Dave, directors; Toby Irwin, DP; Mal Ward, exec producer; Patrick Harris, producer; Noel McCarthy, production designer. Production (Tammy interview portion) Second Child Scott Chin, exec producer; Sara Vander Horn, producer; Andrei Bowden Schwartz, DP; Nick Ljubibich, editor; Joe Garst, assistant editor. Editorial Mackcut Ryan Steele, editor; Devon Flint, assistant editor; Gina Pagano, exec producer; Sam Shaffer, sound design. Postproduction MPC Jesse Kurnit, exec producer; Aiste Akelaityte, VFX producer; Warren Paleos, VFX supervisor/2D lead; Bilali Mack, 2D lead; Vishal Darkunde, 3D; Ed Koenig, color exec producer; James Tillett, colorist. Music Butter Music & Sound Ian Jefferys, EP/managing director; Josh Canevari, composer; Kristin Kuraishi, producer. Audio Mister Bronx Audio Post Eric Hoffman, mixer; Molly Burke, producer.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76341/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76341/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76341/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76341/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Aug. 13, 2018

Danny Rosenbloom, a leading figure in the production and postproduction...

Monday, Aug. 13, 2018

Bicoastal Station Film has added director Thomas Beug to its roster for...

Monday, Aug. 13, 2018

From the time Ricky Yean first heard about "Crazy Rich Asians," he's been...

Monday, Aug. 13, 2018

The NBCUniversal Short Film Festival has named 15 original short films,...

Monday, Aug. 13, 2018

Free The Bid, the groundbreaking diversity initiative, is expanding its...

Sunday, Aug. 12, 2018

Adding to Hollywood's sizzling summer, the shark thriller "The Meg" opened...

Recent SPW Releases

Monday, Aug. 13, 2018

Today, Vicon announces the release of “Origin,” a comprehensive location-...

Monday, Aug. 13, 2018

Blackmagic Design today announced that the full release of DaVinci Resolve...

Monday, Aug. 13, 2018

The Dog Whisperer Productions has granted the North American master food...

Friday, Aug. 10, 2018

Dignity. A second chance. Laughter. Community. All of this and more is...

Friday, Aug. 10, 2018

Therapy Content/Therapy Studios once again joins forces with Dave Grohl...

Thursday, Aug. 9, 2018

SIGGRAPH 2018, the world’s leading annual interdisciplinary educational...

MySHOOT Profiles

Daniel Azarian Photo
Director, Editor

Director
Josh Ausley DP
Cinematographer
Top