Droga5 NY, Director Daniel Wolfe Take Us On A Wilde Journey To Wellness For lululemon


Robert Goldrich
Wednesday, Aug. 11, 2021


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The centerpiece of the new lululemon activewear “FEEL” campaign from Droga5 NY is this two-minute film, “Being well is a journey,” directed by Daniel Wolfe via production house Love Song. 

The anthem film--set to excerpts from Oscar Wilde’s “The Selfish Giant”--follows one person’s journey through a cycle of punishing, unsustainable and closed-off behaviors, before opening up--emotionally and physically--to a new world of sustainable practice, community, and joy. The soundtrack was composed by two-time Oscar winner, Atticus Ross via Barking Owl, with Dan Flosdorf serving as sound designer and mixer.


Client lululemon Agency Droga5 NY Tim Gordon, Felix Richter, co-chief creative officers; Alexander Nowak, global head of art; Thom Glover, group creative director; Marybeth Ledesma, creative director; Ted Meyer, sr. copywriter; Jason Gold, sr. art director; Gabe Santana, copywriter; Germany Lancaster, art director; Nate Scott, executive design director; Sunny Lee, sr. designer; Kenisha Rullan, designer; Mike Hasinoff, executive producer, film; Martin Couch, sr. producer, film; Mike Ladman, sr. music supervisor; Cecilia Diaz, group strategy director; Sarah Khan, brand strategist; Ben Nilsen, group communications strategy director; Cherish Lee, sr. communications strategist; Christina Fieni, group data strategy director; Joy McKenzie, data strategy director. Production Company Love Song Daniel Wolfe, director; Deepa Keshvala, DP; Emily Skinner, Kelly Bayett, exec producers; Julie Sawyer, producer. Editorial ZED Dominic Leung, editor; Rob Daglish, assistant editor. Color Framestore London Simon Bourne, colorist; Chris Anthony, sr. color producer. Postproduction The Mill Dan Williams, executive creative director; Chris Allen, Clare Melia, exec producers; Mia Saunders, producer; Chee Yen Wang, production assistant; Dan Adams, 2D lead; Beck Selmes, 3D lead. Music/Sound Barking Owl, Los Angeles Dan Flosdorf, sound designer; Atticus Ross, composer; Kelly Bayett, creative director; Ashley Benton, exec producer. Audio Post Barking Owl, Los Angeles Dan Flosdorf, mixer

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