Droga5 NY, Liev Schreiber, Director Tom Noakes "Spiral in the Diner" For Mattress Firm


Robert Goldrich
Monday, Feb. 7, 2022


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Droga5 NY presents the latest installment in the “Junk Sleep” campaign for Mattress Firm starring spokesperson Liev Schreiber. Directed by Tom Noakes of PRETTYBIRD, this spot titled “Spiral in the Diner” shows the cumulative effect of sleeping in the wrong bed, aka “junk sleep.” 

Schreiber’s deadpan humor introduces us to a woman in a 24/7 diner whose behavior turns criminal due to continuing bouts of poor sleep. The cautionary tale should be reason enough to go to Mattress Firm where a slumber professional can get you paired with the bed just right for you.


Client Mattress Firm Agency Droga5 NY Tim Gordon, Felix Richter, co-chief creative officers; Tara Lawall, executive creative director; Jonas Wittenmark, Tobias Carlson, creative directors; Eve Nova, art director; Juan Camillo Garza, copywriter; Justin Luu, sr. art director; Lorne Heller, sr. copywriter; Jesse Brihn, co-director of film & content; Jeremy Fox, Seth Tabor, executive producers, film; Cliff Lewis, head of art production; Caroline Fahey, art producer; Erin McCarthy, design director; Alex Vitela, sr. designer; Daniel Seong, designer; Gideon Olshansky, brand strategy director. Production PRETTYBIRD Tom Noakes, director; Ali Brown, president/exec producer; Matt Wersinger, producer; Moira Hurley, production supervisor; David Vaccari, casting director; Chayse Irvin, DP; Latisha Duarte, production designer; Chereish Cullison, stylist; Todd Kaufman, assistant director; Editorial Exile Pete Sciberras, Travis Moore, editors; Evan Fredriksen, assistant editor; Samantha Axelrod, producer; Sasha Hirschfeld, exec producer; Evyn Bruce, head of production. Color Company 3 Tim Masick, colorist; Ryan Moncrief, color assistant; Kevin Breheny, color producer. Postproduction/VFX Parliament Music Human, bicoastal Matthew O’Malley, Andrew Bloch, creative direction; Jonathan Russell, composer; James Dean Wells, Kanzo Perron, production. Sound Design/Audio Post Heard City, New York Phil Loeb, sound designer/audio mixer; Eric Warzecha, audio mixer; Virginia Wright, Ronnie Stapleton, Seth Brogdon, Chenoa Tarin, Zoltan Monori, assistant engineers; Gloria Pitagorsky, managing director/partner; Sasha Awn, Jackie James, exec producers; Liana Rosenberg, sr. producer; Nick Duvarney, producer; Dylan Stetson, assistant producer.

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