Droga5 Shows That "The Truth Doesn’t Write Itself" In The New York Times

By

Robert Goldrich
Wednesday, Oct. 31, 2018

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This campaign for The New York Times from Droga5 NY provides a glimpse into the processes and rigor exercised by NYT journalists to get to the bottom of a story. The films, including this one on the Trump administration separating migrant children from their parents at U.S. borders, centered on the axiom that “the truth doesn’t write itself,” the idea that you need journalistic drive to bring the truth to light. 

This film in “The Truth Is Worth It” campaign spotlighted the work of NYT national immigration reporter Caitlin Dickerson whose persistence, professionalism and dedication revealed what’s going on at U.S. borders.

Daniel Lindsay and TJ Martin of production house Furlined directed this latest series of films, including a chronicle of Dickerson’s efforts in “Immigration.”

Credits

Client New York Times Agency Droga5 NY David Droga, creative chairman; Neil Heymann, chief creative officer; Laurie Howell, Toby Treyer-Evans, creative directors; Chase Kimball, copywriter; Ben Brown, jr. copywriter; Jackie Moran, jr. art director; Nate Moore, design director; Eli Hochberg, designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, director of film production; Ruben Mercadal, associate director of film production; Brandon Chen, producer, film; Holly Schussler, associate producer, film; Mike Ladman, music supervisor; Jonny Bauer, global chief strategy officer; Harry Roman-Torres, head of strategy; Nick Maschmeyer, strategy director. Production Furlined Daniel Lindsay, TJ Martin, directors; David Thorne, exec producer. Editorial Final Cut Jim Helton, editor; Chris Rizzo, Sophie Solomon, Alyce Muhammed, assistant editors; Sarah Roebuck, exec producer; Penny Ensley, head of production; Lareysa Smith, producer. Postproduction Significant Others Alek Rost, Kyra Hendricks, producers; Phil Brooks, animator; Dirk Greene, creative director; Betty Cameron, Jenna DeAngelis, VFX artists. Color Company 3 Sophie Borup, colorist; Alexandra Lubrano, producer. Music Danny Bensi, Saunder Jurriaans, composer. Audio Wave Studios, NY Aaron Reynolds, sound designer/mixer; Vicky Ferraro, exec producer.

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