Dunkin' Doc Marks Veterans Day With Story of George Hart


Robert Goldrich
Sunday, Nov. 10, 2019


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As part of its plans to support Veterans Day, which include a donut special during the holiday and a collaboration with the nonprofit A Million Thanks, Dunkin’ has released the latest film in its Dunkin’ Docs series--introducing us to retired U.S. Army Major and Dunkin franchisee, George Hart. 

In the film, A Mission To Serve from BBDO NY and produced by BBDO Studios, Hart talks of his personal mission to continue serving his military brothers and sisters, while pairing it with a product that he loves and believes in, Dunkin’.  Hart’s goal is to open a Dunkin’ restaurant on every military base in the United States, offering a good environment, a strong community, and the consistency of “a great cup of coffee” no matter where service men and women may be stationed around the country. Already, Hart has opened 11 Dunkin’ restaurants, with six more on the way within the next year.

The Dunkin’ Doc series debuted in November 2018 and has since featured five inspiring stories showing how Dunkin’ has uniquely impacted people’s lives.


Client Dunkin’ Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Doug Fallon, Steven Fogel, executive creative directors; Matt Low, sr. copywriter; Christopher Kim, sr. art director; David Rolfe, director of integrated production; Dan Blaney, VP, group head executive producer; Caroline Deason, producer. Video Production BBDO Studios Michael Gentile, director of BBDO Studios; Andy Schocken director; Jonathan Hsu, supervising producer/line producer; Casey Nicholas Price, production manager/1st AD. Editorial Friendshop! Ben Suenaga, Sara Sachs, editors; Melissa Mapes, managing director/exec producer; Laura Schakleford, producer; Lily Kleinman, assistant editor; Paul Fiterson, motion graphics. Color Color Collective Mike Howell, colorist. Audio Post Sonic Union Julienne Guffain, mixer. 

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