ENGINE Helps To Rock the Vote With PSA Featuring HBO and HBO Max Talent


Robert Goldrich
Tuesday, Sep. 29, 2020


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HBO Max and Rock the Vote are kicking off a partnership that encourages voters to highlight the issues that have most affected their daily lives, families and communities. Viewers are encouraged to join the conversation started by @HBOMax and @HBO and fill in the blank –– that they will “#VoteBecause __________ Depends On It” — on social media to spread the word about why they’re heading to the polls this election. 

A component of this campaign is this PSA created by the agency team at ENGINE featuring talent from a variety of HBO and HBO Max original programming wearing face masks that prominently showcase the issues most important to them as the election approaches.

The resonant PSA features Spike Lee, Natasha Rothwell, Robin Thede, Samantha Bee and others representing issues like equality, Black Lives Matter, LGBTQ rights, reproductive justice, and climate change. Henry Winkler closes the spot with his message to “Vote Early.”

To further fuel the conversation, a selection of more than 20 topical and critically acclaimed HBO and HBO Max documentaries that cover civil rights, the environment, women’s rights, health in America, the economy, civic engagement, and elections past and future are available to stream for free on HBOMax.com and HBO.com through November 8. Available titles include award-winning films like HBO’s “True Justice: Bryan Stevenson’s Fight For Equality” and recent debuts including HBO Max’s “On The Trail: Inside the 2020 Primaries.”

“We are proud to launch this interactive campaign in partnership with Rock the Vote during a time when so many important issues are dominating our national discourse,” said Dana Lichtenstein, VP, Brand Marketing, HBO and HBO Max. “This campaign not only aligns with Rock the Vote’s mission to increase voter registration and turnout for the 2020 presidential election, but stresses the importance of issues that touch our daily lives. Instead of simply telling people to vote, we want to give our audience the opportunity to explain why they want to vote and to help translate their most important issues into action.”


Client Rock The Vote, HBO Max, HBO  Creative Agency ENGINE  Matt Steinwald, chief creative officer; Renan McFarland, sr. art director; Kim Cadavid, copywriter; Alex Grybauskas, editor; Caroline Garrett, producer; Brenna Grant, project manager; Jonathan Mesquita, strategy Color The Mill Fergus McCall, colorist. Mix Plush Michael Levesque, mixer. Post/VFX Johnnie Semerad, Flame VFX  Cast Natasha Rothwell, Matt Bomer, Daphne Reid, Joseph Marcell, Chelsea Handler, Bob The Drag Queen, Sarah Paulson, Spike Lee, Jay Ellis, Bill Maher, Robin Thede, Kalen Allen, David Byrne, Samantha Bee, Henry Winkler.



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