Eva Longoria Shares "Lessons of Worth" for L'Oréal, McCann Paris 


Robert Goldrich
Monday, Sep. 20, 2021


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Actress and activist Eva Longoria says “you’re worth it” to her first-grade self in a reflective video filmed as a part of the “Lessons of Worth” series from L’Oréal Paris, which aims to put meaning behind the brand’s tagline. 

Launched with Viola Davis in May 2020, “Lessons of Worth,” is a series of spoken word videos using personal anecdotes to give a deeper meaning to self-worth, because women should never doubt themselves. The series was designed with a creative desire to let women find their own meaning behind the “Because I’m Worth It” tagline.

By sharing personal experiences and lessons they have learned in life, each video encourages us to learn to accept and value ourselves. Thus, were born the “Lessons of Worth.” Following Viola Davis, the campaign continued with Jane Fonda, Aja Naomi King, and now, Eva Longoria. 

In a raw, uncluttered format, filmed in front of a simple dark studio background, McCann Paris creatively designed each sequence with no cuts or edits, reflective of the campaign’s meaning. 

The campaign can be viewed on the L’Oréal Paris Official Instagram page and locally on social platforms including Facebook, Twitter, LinkedIn and YouTube.


Client L’Oréal Paris Agency McCann Paris Charlotte Franceries, president beauty team & co-president, McCann Paris; Julien Calot, chief creative officer; Liam Fearn, associate creative director; Eric Landowski, creative lead; Nadia Lasfar, creative excellence manager; Thibaut Blacque Belair, Jean Robert, TV producers. Production Phantasm Postproduction Nightshift/X-Track Louise Jolles, Sabrina Branco Talent Partnership Kimberly Kress

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