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FCB, NY Teams With Director Riviera To Showcase “Super,” “Human” Loan Officers At OneMain Financial

By

Robert Goldrich
Monday, Apr. 2, 2018

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OneMain Financial, a $4 billion personal lending company that’s been in business for more than 100 years, has launched its first ever brand campaign, conceived by a creative ensemble at FCB, New York.]

Part of the “Lending Done Human” campaign are spots which include this ad titled “Laura Dunn” who’s super because she’s so human as a loan specialist..

With more than 10,000 team leaders at over 1,600 locations throughout 44 states, OneMain team leaders help customers resolve their financial needs face-to-face. This is rare in 2018, and even rarer in this predominately online industry. 

Spencer Riviera of O Positive Films directed the spots in this just launched campaign.

Credits

Client OneMain Financial Agency FCB, NY Ari Halper, chief creative officer; Gary Resch, executive creative director; Gabriel Schmitt, group creative director; Luciano Cardoso, creative director; Berto Santana, associate creative director; Andy Wilcox, head of production; Gillian Burkley, sr. producer; Raig Adolfo, group strategy planning director, SVP. Production O Positive Films Spencer Riviera, director; Ralph Laucella, exec producer; Devon Clark, line producer. Editorial Mackenzie Cutler Ryan Steele, editor; Devon Flint, assistant editor; Gina Solon, Sasha Hirschfeld, exec producers; Margarita Mutuc, producer. Color Company 3 Tim Masick, colorist Conform Schmidgital Music JSM Joel Simon, producer. Audio Post Heard City Phil Loeb, Evan Mangiamele, sound engineers.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/75792/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/75792/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/75792/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/75792/1280x750" frameborder="0" allowfullscreen></iframe>
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