FCB, NY Teams With Director Riviera To Showcase “Super,” “Human” Loan Officers At OneMain Financial
OneMain Financial, a $4 billion personal lending company that’s been in business for more than 100 years, has launched its first ever brand campaign, conceived by a creative ensemble at FCB, New York.]
Part of the “Lending Done Human” campaign are spots which include this ad titled “Laura Dunn” who’s super because she’s so human as a loan specialist..
With more than 10,000 team leaders at over 1,600 locations throughout 44 states, OneMain team leaders help customers resolve their financial needs face-to-face. This is rare in 2018, and even rarer in this predominately online industry.
Spencer Riviera of O Positive Films directed the spots in this just launched campaign.
Client OneMain Financial Agency FCB, NY Ari Halper, chief creative officer; Gary Resch, executive creative director; Gabriel Schmitt, group creative director; Luciano Cardoso, creative director; Berto Santana, associate creative director; Andy Wilcox, head of production; Gillian Burkley, sr. producer; Raig Adolfo, group strategy planning director, SVP. Production O Positive Films Spencer Riviera, director; Ralph Laucella, exec producer; Devon Clark, line producer. Editorial Mackenzie Cutler Ryan Steele, editor; Devon Flint, assistant editor; Gina Solon, Sasha Hirschfeld, exec producers; Margarita Mutuc, producer. Color Company 3 Tim Masick, colorist Conform Schmidgital Music JSM Joel Simon, producer. Audio Post Heard City Phil Loeb, Evan Mangiamele, sound engineers.