FCB Scores Direct and Mobile Lions Grand Prix Honors For Burger King's "Whopper Detour"


Robert Goldrich
Thursday, Jun. 20, 2019


Log in or register now!

FCB New York won two Cannes Lions Grand Prix honors--in the Mobile and Direct Lions categores--for Burger King’s "The Whopper Detour." The app enabled people within 600 feet of one of the 14,000 McDonald’s locations in America to unlock a deal for a 1-cent Whopper.

This case study video delves further into what "Detour" led to in the marketplace and popular culture.


Client Burger King Agency FCB New York

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

MySHOOT Company Profiles