FCB Scores Direct and Mobile Lions Grand Prix Honors For Burger King's "Whopper Detour"

By

Robert Goldrich
Thursday, Jun. 20, 2019

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FCB New York won two Cannes Lions Grand Prix honors--in the Mobile and Direct Lions categores--for Burger King’s "The Whopper Detour." The app enabled people within 600 feet of one of the 14,000 McDonald’s locations in America to unlock a deal for a 1-cent Whopper.

This case study video delves further into what "Detour" led to in the marketplace and popular culture.

Credits

Client Burger King Agency FCB New York

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