FCB Scores Direct and Mobile Lions Grand Prix Honors For Burger King's "Whopper Detour"
FCB Scores Direct and Mobile Lions Grand Prix Honors For Burger King's "Whopper Detour"
By
Robert GoldrichThursday, Jun. 20, 2019
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FCB New York won two Cannes Lions Grand Prix honors--in the Mobile and Direct Lions categores--for Burger King’s "The Whopper Detour." The app enabled people within 600 feet of one of the 14,000 McDonald’s locations in America to unlock a deal for a 1-cent Whopper.
This case study video delves further into what "Detour" led to in the marketplace and popular culture.
Credits
Client Burger King Agency FCB New York
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