Sunday, November 19, 2017
You are here:

Feature Filmmaker Luca Guadagnino Directs :30 Celebrating Kohl’s Bond With Vera Wang

By

Robert Goldrich
Thursday, Oct. 19, 2017

904 views

Log in or register now!

This spot is a key component of the Kohl’s “10 Years. 10 Moments” campaign celebrating the retailer’s 10-year relationship and partnership with fashion designer Vera Wang.

Feature filmmaker Luca Guadagnino (A Bigger Splash, I Am Love, Call Me by Your Name) directed the :30 via production house Little Minx for agency Peterson Milla Hooks (PMH).

The campaign highlights 10 everyday moments from the lives of beautiful women who’ve been touched by Wang The creative work is representative of both brands focusing on universal moments experienced by relatable women—varying shapes, ages, backgrounds—with the style dreamed by Wang and delivered by Kohl’s. This centerpiece spot starts with Wang in a moment of inspiration, pivoting to a series of vignettes depicting a single point of time in the lives of various diverse women.

The points range from a woman lounging comfortably to a close-up of an expectant mother’s growing belly, as Wang’s voice plays in the background highlighting the underlying innuendos through phrases such as “We Drifted,” “We tied the knot,” and “We created something new.” 

Credits

Client Kohl’s Agency Peterson Milla Hooks Dave Peterson, founder, executive creative director; Andrea Hyde, associate creative director; Aldo Hertz, head of production; Sean Healey, sr. producer; Ashley Taney, project manager. Production Little Minx Luca Guadagnino, director; Alexis Zabe, DP; Rhea Scott, executive producer; Terri Shafirov, line producer; Happy Massee, production designer; Bill Mullen wardrobe stylist. Editorial Rock Paper Scissors Frank Snyder, editor; Lisa Barnable, producer. Color Company 3 Sofie Borup, colorist. VFX/Finishing Pixel Farm, Minneapolis Kurt Angel, VFX supervisor; Kathy Yerich, VFX producer. Music Daniel Wohl, composer

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/73682/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/73682/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/73682/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/73682/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Nov. 18, 2017

When "Transparent" debuted four years ago on Amazon with a transgender...

Friday, Nov. 17, 2017

The American Film Institute (AFI) has revealed the films that received the...

Friday, Nov. 17, 2017

In one of the dreamy moments of surrealism that punctuate Sebastian Lelio'...

Friday, Nov. 17, 2017

Hone Production , a NYC and Atlanta-based hybrid production company/...

Friday, Nov. 17, 2017

Major changes are being enacted in The Advertising Club of New York ’s...

Friday, Nov. 17, 2017

Bryan Fogel, director of the acclaimed documentary Icarus , affirmed that...

Recent SPW Releases

Friday, Nov. 17, 2017

To launch HLN’s new five-part series, “Inside with Chris Cuomo,” CNN...

Thursday, Nov. 16, 2017

Nick Gold, Chief Revenue Officer and Solutions Consultant for Chesapeake...

Thursday, Nov. 16, 2017

Two years after signing with Whitehouse Post for Los Angeles...

Thursday, Nov. 16, 2017

Editorial company Whitehouse Post has signed New York-based talent...

Wednesday, Nov. 15, 2017

Playing mobile games in the bathroom at the office is probably not a good...

Wednesday, Nov. 15, 2017

Your phone buzzes. The message is as simple as it is terrifying: “It’s...

Top