FedEx, BBDO NY, Director Noam Murro Deliver For Earth In Film With Willie Nelson


Robert Goldrich
Sunday, May. 2, 2021


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As Earth Month came to a close, FedEx has launched its latest sustainability marketing effort, themed “Priority Earth,” with the support of musical legend and recognized environmentalist, Willie Nelson.

FedEx has always prioritized delivering for its customers. But there is another priority we all share: Earth. FedEx is doing its part to prioritize a more sustainable planet, with the goal to be carbon neutral by 2040.

Directed by Noam Murro of Biscuit Filmworks for BBDO New York, this spot features Willie Nelson’s iconic track, “Always On My Mind,” with the star himself making a cameo at the end. Titled “Delivering For Earth,” the film depicts FedEx’s efforts for a more sustainable world by highlighting some of the tangible actions and innovations the brand has put in place to further its carbon neutrality goals. The work catches attention with its somewhat hyperbolic love story featuring real FedEx innovations as “gifts” to the planet, including the increasing use of electric vehicles, reusable envelopes, and “Roxo”—the FedEx SameDay Delivery Bot, now in development.


Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Ketchum, Tom Godici, EVPs, executive creative directors; Greg Gerstner, SVP, sr. creative director; Banks Noel, VP, creative director; Alex Gianni, SVP, group executive producer; Hyatt Choate, executive producer; Jasmine Batista, art producer; Julia Millison, sr. music producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Andrew Travelstead, exec producer; Brady Vant Hull, unit production manager/producer; Sean Moody, head of production; Eric Schmidt, DP; Brock Houghton, production designer. Editorial Rock Paper Scissors Damion Clayton, editor; Eve Kornblum, exec producer; Jenny Greenfield, producer; Tom Mika, assistant editor. Telecine Color Collective Alex Bickel, colorist; Claudia Guevara, producer. Conform/Finish Method Studios Douglas Luka, conform artist; Bennet Lieber, producer. Audio Post Sound Lounge Tom Jucarone, engineer; Lauren Mullen, producer.

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