Fortnight Collective Chalks It Up To Comedy For ONE Bar

By

Robert Goldrich
Thursday, Jan. 13, 2022

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ONE Brands has launched a campaign to drive awareness and trial of ONE protein bars as a delicious, nutritious flavorful alternative to the protein bar norm of chalky consistency and taste.

The campaign from creative agency Fortnight Collective deploys comedy in a couple of spots, including this one introducing us to two stereotypical gym rats pumping iron as they bromance one another with only the word “Bro.” When it’s time for a protein break, they chomp down on their protein bars and are immediately met with a chalky blast covering their faces.

Michah Perta directed via production company Steve Unlimited.

Credits

Client ONE Brands Agency Fortnight Collective Adam Chasnow, chief creative officer; Matt Kubis, creative director; Rebecca Schepps, copywriter; Kelly Yach, integrated producer. Production Steve Unlimited Michah Perta, director; Brian Etting, exec producer; Zachary Green, producer. Postproduction Cutaway Creative Editorial NOW Corporation Jessica Farmer, editor. Music JSM Music Joel Simon, CEO/CCO. Sound Design Soundspace Matthew Polis, sound designer.

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