Fortnight Collective, Director Hank Perlman Deliver “Biggest Fan” Mail For Noodles & Company


Robert Goldrich
Tuesday, May. 17, 2022


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Boulder, Colo.-based brand marketing accelerator Fortnight Collective has turned out this national campaign for Noodles & Company positioning the fast-casual restaurant brand with “Uncommon Goodness,” a phrase that sums up its reputation for culinary innovation, fresh made-to-order dishes, extraordinary team-member benefits, rewards offers, unique guest experiences and positive impact on communities. The work runs through the end of the year. 

To help show what “Uncommon Goodness” is all about, the creative tells the story from the perspective of “Noodles’ Biggest Fan,” an uncommonly delightful, lovable and quirky guest who embodies the brand’s uniqueness. He loves the restaurant so much that he never wants to leave. 

A package of spots--including this one, “Noodles’ Biggest Fan Gets Mail”--was directed by Hank Perlman of Hungry Man. In this commercial, the “Biggest Fan” explains in slightly offbeat fashion why--while he loves being at Noodles & Company--he would never work there.


Client Noodles & Co. Agency Fortnight Collective Adam Chasnow, chief creative officer; Matt Kubis, Mona Hasan, creative directors; Jeff Greenspan, Steve Maloy, copywriters; Jamie Slade, executive integrated producer. Production Hungry Man Hank Perlman, director; Caleb Dewart, exec producer; Josh Goldstein, line producer. Editorial The Now Corp. Jesse Reisner, editor. Music JSM Music Joel Simon, CEO/CCO/co-composer; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer; Becca Riter, co-composer. Sound Design Soundscape, Boulder, Colo. Mathew Polis, sound designer. Animation Matt Kubis Color The Mill Ashley Woods, colorist

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