Wednesday, March 20, 2019
You are here:

Foster Care Kids Experience Beach For The 1st Time In HAYMAKER Campaign For Reef

By

Robert Goldrich
Tuesday, Sep. 4, 2018

1263 views

Log in or register now!

L.A.-based creative agency HAYMAKER has launched “First Beach,” a campaign for beach footwear and apparel company Reef that includes a docu-short featuring non-profit organization Urban Surf 4 Kids that takes viewers behind-the-scenes and features the raw emotions of 10 children living within the foster care system as they experience the beach for the first time.

“Many of us take the beach for granted,” said Matt Johnson, founder and chief strategy officer at HAYMAKER. “We forget how powerful and transformative that experience can be. With ‘First Beach’ we’ve been able to share that experience and capture some of the beach’s magic.” 

“'Beach Freely' (the Reef mantra) is about helping everyone experience the power of the beach,” added Jay Kamath, founder and chief creative officer of HAYMAKER. “Each foster kid has overcome so much. We feel honored to help these individuals experience the beach in their own way, and give them inspiration for what else is possible in their lives.”

Tyler Haft directed this “First Beach” docu short.

Urban Surf 4 Kids is an outreach organization that works to empower foster and at-risk youth through surf therapy and community service based mentoring programs. Using water sports as a catalyst, Urban Surf 4 Kids teaches kids how to first have fun, and then give back to their communities and neighborhoods through local service projects. 

Credits

Client Reef Mike Matey, VP of marketing; Tait Hawes, creative director; Jen Wilson, marketing director; Shea Perkins, marketing manager. Agency HAYMAKER Jay Kamath, founder, chief creative officer; Matt Johnson, founder, chief strategy officer; Paige DePaepe, jr. designer; Cameron Kokes, jr. writer. Production Tyler Haft, director/cinematographer; Brendan Calder, cinematographer. Editorial Jarod Tabor, editor. Music J.R. Narrows

 

 

Genre: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77602/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77602/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77602/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77602/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Mar. 20, 2019

Disney has closed its $71 billion acquisition of Fox's entertainment...

Wednesday, Mar. 20, 2019

Ben McKenzie is looking forward to his next career chapter after "Gotham...

Tuesday, Mar. 19, 2019

An unusual ending to ABC’s long-running attempted love matches on “The...

Tuesday, Mar. 19, 2019

The Fox Studio backlot, first built in 1926 on a Culver City ranch in Los...

Tuesday, Mar. 19, 2019

Jordan Peele's sweet spot as a filmmaker are the "pit in your stomach"...

Tuesday, Mar. 19, 2019

Facebook will overhaul its ad-targeting systems to prevent discrimination...

Recent SPW Releases

Tuesday, Mar. 19, 2019

Red Giant just announced a flash sale for Magic Bullet Suite, its widely-...

Tuesday, Mar. 19, 2019

The Art Directors Guild (ADG) Film Society and the American Cinematheque...

Monday, Mar. 18, 2019

Scout FM, the voice-first, curated podcast discovery service for smart...

Monday, Mar. 18, 2019

A mammoth recycling facility serves as the improbable backdrop for a...

Monday, Mar. 18, 2019

Prime Focus Technologies (PFT) today announced that it will showcase the...

Friday, Mar. 15, 2019

Supervising Sound Editors Becky Sullivan and Andrew DeCristofaro, who...

MySHOOT Profiles


Producer

Visual Effects and Animation
Ky Dickens
Cinematographer, Director
Laurie Rubin
Director

MySHOOT Company Profiles

Top