Fridays For Future, FRED & FARID Team On Satirical Mars Tourism Ad To Prompt Action On Climate Change


Robert Goldrich
Wednesday, Feb. 17, 2021


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A film created by FRED & FARID Los Angeles for Fridays For Future, Greta Thunberg’s global climate change movement, illuminates the irony of the fact that government-funded space programs and the world’s ultra-wealthy 1% are laser-focused on Mars--and yet, 99% of humans will never get to Mars. 99% of humans will have to stay on Earth. 

Aptly named “1%,” the film is a satirical tourism ad for Mars. It excites viewers about the prospect of escaping to the Red Planet where there is “no war, no criminality, no pandemics, and no pollution”--only later to reveal the startling aforementioned truth, and a call-to-action, with the line: “And for the 99% of humans who will stay on Earth, we’d better fix climate change.” Fridays for Future reminds us: no one is swooping in to save us; we must save ourselves. We’d better fix climate change, we’d better take action, now. We simply have no choice. 

The film launches on February 18, 2021, the same day that NASA’s highly-anticipated Perseverance rover is touching down on Mars. 


Client Fridays For Future  Agency FRED & FARID Los Angeles Fred & Farid, chief creative officers; Joe Hobbs, Katharina Maier, brand supervisors; Jules Chaffiotte, agency supervisor; Nicolas Bethier, creative director; Hilary Smith, copywriter; Amanda Van Caneghem, Andy Caramanzana, producers. Color Axel Delwarte, Paul Murgie, colorists. Music, Sound Design, Audio Post Squeak E. Clean Studios Justin Hori, composer; Kennon Ward, Stuart St. Vincent Welch, sound design; Drew Fischer, sr. mix engineer; Danielle Toporoff, sr. producer. 

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