Goodby Silverstein, Biscuit Director Christopher Riggert Set Off "Chain Reaction" For HP
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Robert Goldrich2541 views
The impact of an IT department is easy to overlook. HP’s new film, Chain Reaction, shows that by working with HP, IT is able to help others do what they do best, which could end up transforming a business for the better.
Created by Goodby Silverstein & Partners (GS&P), the film follows the chain reaction of events that occur when a new IT manager, Wendy Weber, joins a company and helps the unlikely cast of characters pull off the deal of the decade--a story that plays out like a Steven Soderbergh-style heist film. Of course, when HP set out to make the film they had no idea how much art would imitate life.
Just as the shoot was gearing up, COVID-19 was gearing up to spread across the globe. After a successful production, everyone returned home safe to find that the world had changed. All editing, recording and color correcting needed to be done via the technology featured in the film.
While the project--titled Chain Reaction--had to be completed while working from home, the story itself whisks viewers from their couches, kitchen counters and makeshift home offices into a globe-trotting adventure reminiscent of simpler times, when work and travel were one in the same. When the hero, Wendy, finds herself drowning in technology disasters the first day on the job, she decides to find a new tech partner. That’s where HP Services comes in. Once HP helps her manage security, beef up the first line of defense and get the right devices to the right people, like Sarah Sanders in sales, things start to happen fast.
“Our aim was to create a truly entertaining piece of content where five minutes would fly by and when it’s done the viewer is left asking themselves was that just a film about IT,” said Matt Edwards, creative director, GS&P.
Client HP Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman & co-founder; Matt Edwards, Wes Phelan, creative directors; Kate Cullen, Chris Ford, copywriters; Malika Reid, Stefan Copiz, art directors; Leila Gage, director of broadcast production; Stephanie DeNatale, executive producer; Rachel Saxon, broadcast producer; Bonnie Wan, head of brand strategy; Cassidy Wilber, strategy director. Production Biscuit Filmworks Christopher Riggert, director; Shawn Lacy, partner/managing director; Jeff McDougall, exec producer; Claire Thompson, producer; Rachel Glaub, Sean Moody, head of production; Rodrigo Prieto, DP; Clement Price Thomas, production designer. Production Services Company Labhouse Flora Fernandez Marengo, managing director; Soledad Bottaro, exec producer; Nicolas Abelovich, producer; Ezequiel Galvinis, production manager; Andy Chenault, 1st local AD; Charly Carnota, art director; April Bellati, Ariel Gurruchaga, costume designers. Editorial EXILE Grant Surmi, editor; Dusten Zimmerman, Zaldy Lopez, assistant editor; CL Kumpata, exec producer; Jennifer Locke, head of production; Kristina Thoegersen, producer. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. VFX KEVIN Tim Davies, executive creative director/partner; Sue Troyan, sr. exec producer, partner; Mike Dalzell, head of CG; Jami Schakel, sr. VFX producer; Robert Murdock, Steve Gibbons, Susanne Scharping, 2D; Carl Harders, Matt Longwell, Greg Gutkin, Bryan Repka, CG; Miguel Delcan, design. Music/Sound/Mix Squeak E. Clean Studios Justin Hori, creative director & composer; Drew Fischer, composer, sound design & final mix; Matthew Compton, Rob Barbato, Julie Nichols, Lydia Davies, composers; Amanda Patterson, exec producer.