Goodby Silverstein, Director Tom Kuntz, Untold Studios Bring Creatures--and Their Taste Buds--Alive In Frito-Lay Super Bowl Spot


Robert Goldrich
Friday, Feb. 11, 2022


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In this Super Bowl commercial for Frito-Lay directed by Tom Kuntz of MJZ for Goodby Silverstein & Partners, the team at Untold Studios created a chorus of singing and breakdancing CGI creatures. From a beat-boxing fox, voiced by Charlie Puth, to a songbird which emerges from the mouth of a crocodile, played by Grammy-winner Megan Thee Stallion, Untold Studios pushed the boundaries for this Big Game ad in which varied creatures discover the captivating flavor of Flamin’ Hot Doritos and Cheetos.

The BAFTA and EMMY-nominated VFX team at Untold, made up of over 45 artists based around the globe, came together to craft the seven characters seen on screen. The entire anatomy of each creature was built from scratch, using state-of-the-art CGI technology over the course of three months.


Client Frito-Lay Agency Goodby Silverstein & Partners Production MJZ Tom Kuntz, director; Editorial Whitehouse Russell Icke, editor; Joe Carugati, assistant editor; Katrina Kuss, producer; Joanna Manning, exec producer. VFX Untold Studios, London Ben Cronin, creative director; Tom Raynor, VFX supervisor; Alex Kulikov, compositing supervisor; Martino Madeddu, CG supervisor; Tim Van Hussen, animation supervisor; Chloe Dawe, creature supervisor; Mauro Giacomazzo, rigging supervisor; Tomek Zietkiewicz, Sophie Harrison, exec producers. (Toolbox: Maya, ZBrush, Substance, Houdini, Nuke) Color Company 3 Stefan Sonnenfeld, colorist.

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