Goodby Silverstein Enlists Tracy Morgan For Common Sense Push To Promote American Rescue Plan

By

Robert Goldrich
Monday, Jul. 19, 2021

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Comic icon Tracy Morgan is lending his talents to promote one of the most far-reaching federal policies to lift children out of poverty in more than 50 years. Following the recent passage of The American Rescue Plan--a $1.9 trillion package to help Americans recover from the devastation wrought by the COVID-19 pandemic--Common Sense Media has partnered with ad agency Goodby Silverstein & Partners (GS&P) to encourage low income families to claim money due to them through the newly improved Child Tax Credit, amounting to as much as $3,600 per child in an eligible family for one year. GS&P created a series of PSAs to support the awareness effort starring Morgan. 
 
Directed by Clay Weiner of Biscuit Filmworks, the spots--including this one titled “Not About Me”--feature Morgan making honest and funny appeals to these families, urging them to not leave their money on the table and to visit MyRescuePlan.org, a website Common Sense created to help families access the Child Tax Credit and other new benefits under the American Rescue Plan. 

“We are proud to help with the follow-through of this game-changing legislation,” said Jeff Goodby, co-founder and co-chairman, GS&P. “There is nothing more important to our country than the health and nurturing of our children. Big thanks to Tracy for helping out.”

“It’s an incredible honor for us to be aiding the government’s effort to provide relief to millions of families who really need it,” said Jim Elliott, executive creative director at GS&P. “To have had the chance to write for Tracy and to shape work that delivers such an important message via his unmistakable humor has been a total joy.” 

Credits

Client Common Sense Media Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; Jim Elliott, executive creative director; Jon Wolanske, creative director; Sean Smith, associate creative director; Leila Gage, director of production; James Horner, executive producer; Kateri McLucas, producer. Production Biscuit Filmworks Clay Weiner, director; Joe Zizzo, DP; Karen Wolfe, producer; Holly Vega, exec producer. Editorial Cabin Randy Baublis, editor; Nick Kondylas, assistant editor; Dale Nicholls, producer; Adam Becht, exec producer. Color Primary Daniel de Vue, colorist; Jenny Bright, color producer; Thatcher Peterson, exec producer, color. Animation eLevel Chad Ford, motion artist. VFX/Finishing Shape + Light Cara Lehr, exec producer; Michelle Andre, VFX producer; Rob Trent, creative director; Austin Lewis, lead Flame artist. Music Animal Music Audio Post Lime Studios Loren Silber, mixer; Topher Wright, assistant mixer; Susie Boyajan, exec producer.

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