Goodby Silverstein & Partners, Director Malia James Team For Truly Hard Seltzer
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Robert Goldrich3311 views
Just in time for summer, Truly Hard Seltzer is rolling out its brand campaign, “Live Truly,” with national media across TV, digital and social after pausing the launch earlier this year due to COVID-19. The campaign will deliver color, life and energy to screens across the U.S and invite drinkers to be their original and flavorful selves.
The four spots, including this one titled “Entrances,” showcase the energetic, uplifting and fun feelings that come with cracking open a can of Truly. Directed by Malia James of production house Strike Anywhere, the spots were created in partnership with Goodby, Silverstein & Partners, and act as rallying cries to never let anyone or anything change you from being yourself.
“The seltzer category is full of people hoping to be someone they aren’t,” said Jeff Goodby, co-chairman of Goodby Silverstein & Partners. “Truly is celebrating those moments where you just take a deep breath and truly be yourself.”
Client The Boston Beer Company/Truly Hard Seltzer Agency Goodby Silverstein & Partners Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; AJ Warren, Matt McNulty, Brett Beaty, associate creative directors; Shelby Lemons, art director; Lucy Sandwick, copywriter; Leila Gage, Margaret Brett-Kearns, co-directors of production; Matt Flaker, executive producer; Kateri McLucas, producer; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communication strategy; Stephanie Bousquet, brand strategy director; Caitlin Neelon, director of communications strategy; Ariel Berk, brand strategist. Production Strike Anywhere Malia James, director; Frank Mobilio, DP; Victoria Guenier, managing director/exec producer; Tom Birmingham, line producer. Editorial Cut + Run Sean Fazende, editor; Beth Cohon, assistant editor; Deanne Mehling, exec producer; Brian Mulvey, Cassandra Guardado, producers. Telecine Ethos Studio Kaitlyn Battistelli, colorist; Brittany Carson, head of production; James Drew, exec producer. Audio/Sound Design Lime Studios Matt Miller, sound designer/mixer; Ian Connie, assistant mixer; Kayla Phungglan, sr. producer; Susie Boyajan, exec producer. Music “Final Form,” Sampa the Great. VFX/Finishing MPC Karena Ajamian, exec producer, finishing; Nicole Saccardi, sr. VFX producer; Justin Rogers C De Baca, associate producer; Claus Hansen, creative director; Sean Anderson, Young Mok, Luis Artigas, Manideep Sanisetty, Anupam Kumar, Jay Harshad Joshi, Joshi John, Amit Kumar Shukla, Gokulakrishnan M G, Mahendranatha Reddy, 2D artists; Anthony Ricciardi, Yosh Bolivar, After Effects designers; Cynthia Lee, Patrick Ferguson, Andre Arevalo, VFX lead Flame artists.